Organic Growth Manager - Digital Marketing & Social; m​/w​/d - German speaking - Berlin

Organic Growth Manager
- Digital Marketing & Social

Your influence

As an Organic Growth Manager
- Digital Marketing & Social (m/w/d) you will build our digital growth channels from the ground up - from social media and content to SEO and data-driven experiments. You are not a specialist for a single channel, but a hands-on digital all-rounder with a clear focus on growth.

You will not work within existing structures, but actively help to create them. You will test, iterate and find out which measures really generate growth and then scale exactly those. With your understanding of content, distribution, SEO and analytics, you will connect all parts to a growth machine that delivers measurable growth.

You think not in channels - but in growth levers. And for that you need room to maneuver: short decision-making paths, the freedom to independently test and scale new ideas. You will find yourself in a dynamic, multifaceted environment where you quickly take on responsibility and have direct impact on growth and the Patronus brand.

• You develop and scale growth strategies across various digital channels and understand how content, SEO, social media and user guidance work together to generate sustainable growth
• You plan, coordinate and produce high-performing content and conversion-oriented texts for digital touchpoints such as social media, website or landing pages - from the first idea to implementation and continuous optimization based on relevant KPIs
• You create and optimize video content independently for formats such as reels, Tik Tok or Linked In and continuously test new content approaches, hooks, formats and platform trends to further develop reach and engagement
• You identify new growth potentials, prioritize initiatives and independently drive tests and experiments. You have the ambition to learn quickly, iterate data-driven and scale successful approaches sustainably
• You conduct keyword, competition and target group analyses, derive relevant SEO, content and growth measures from them and translate data and KPIs such as CTR, CVR or engagement into concrete action recommendations
• You work closely with teams such as product, design, SEO or performance marketing, manage different marketing and growth projects in parallel
• With your hands-on mentality, you ensure that topics are implemented quickly, pragmatically and with high quality

• You work hands-on, independently and with high speed of implementation and take responsibility for topics instead of just working on tasks
• You think analytically and creatively at the same time and understand how data-driven marketing, content and growth work together to achieve sustainable results
• You bring relevant experience in the field of growth, digital or lifecycle marketing and have already successfully built up, tested and further developed content, SEO or social strategies
• You have a good sense for target groups, digital trends and high-performing communication and understand how to build effective content across channels
• You work confidently with common marketing and growth tools such as Google Analytics 4, Looker Studio, Ahrefs, Semrush, Cap Cut, Canva or the Meta Business Suite
• You think about how we can use AI to make things more efficient. You actively look for opportunities where AI can take us further - without having to code yourself
• You like to work experimentally, learn quickly and are keen to pragmatically and with high initiative implement new ideas
• You feel comfortable in dynamic environments, prioritize confidently even with changing requirements and keep an overview in different projects
• You have a very good sense of language, convince with empathetic user communication and ensure that all texts are understandable, engaging and convincing (German C2 in speech and writing, English at least B2)

• Experience in regulated or explanation-intensive sectors (Health, Fin Tech, Legal, B2B)
• Knowledge in information architecture (technical SEO) & content audits

Wellbeing:

• Urban Sports Club membership for your fitness
• Family & Friends Coupon for the Patronus watch
• Up to 30 vacation days (after a start with 26 days in the first year and 28 days in the second year)

Learning & Development:

• Annual learning & development budget for individual learning and growth
• Clearly structured career framework for your next career step
• 360-degree feedback conversations for continuous development

Compensation:

• Exclusive corporate benefits for your benefits
• Discounts in restaurants near the office
• Free choice of hardware (Macbook or Lenovo)

Mobility & Flexibility:

• Modern office in the vibrant Friedrichshain
• Job ticket for a stress-free daily commute
• 2 days a week mobile working ("home office")
• Way from the spot. Lease a bicycle at a reduced rate through Mein Dienstrad

Company culture:

• Regular company and team events promote our togetherness
• Team spirit instead of elbow mentality - together we achieve more
• Develop a product that offers real social value
• Quarterly company brunches for…