Digital Marketing Specialist

Overview

Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craftsmanship, the company is setting a new standard in homebuilding and customer experience.

Tri Pointe Homes Sacramento is looking for an experienced individual to join our talented group as a Digital Marketing Specialist.

The Digital Marketing Specialist’s responsibility is to implement division/brand online campaigns working with multiple digital platforms in alignment with marketing efforts to increase brand awareness, attract and convert new leads as well as engage current home buyers through marketing communications. The Digital Marketing Specialist will be responsible for the implementation of the design, testing, maintenance and reporting of automated online marketing campaigns and website experience utilizing company templates and platforms.

This role will be collaborative and will be a power user of marketing automation and website CMS systems.

• Collaborate with the division Marketing leader, the home office marketing team, advertising agencies, and third‑party vendors to create and manage email campaigns, landing pages, website, digital content, paid search, display, video, and social media advertising to drive leads which impacts sales/top line revenue,(managing lead process) leveraging the appropriate technical tools and optimizing user experience.
• Deliver on multiple digital marketing initiatives simultaneously.
• Analyze the performance of online marketing programs, make recommendations, and take action to optimize results and lead generation.
• Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved.
• Interact collaboratively with other internal home‑building departments to gather input and materials to create digital assets, website, and email content.
• Work within all online budgets, review budget reports and trends with management and adjust plans accordingly.
• Assist with troubleshooting technical issues such as XML feeds and errors.
• Ensure all content adheres to corporate and regulatory compliance standards and secure necessary approvals of content when required.
• Other duties as assigned.

• Bachelor’s degree in Marketing or equivalent business experience required.
• 3 or more years of demonstrable expertise in digital marketing and demand generation role with hands‑on execution of online branding, content development, and results.
• Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
• Proficient with marketing automation tools such as Marketo, Hub Spot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as Word Press, a basic understanding of HTML, XML, and a general understanding of Google Analytics.
• Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
• Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social.
• Up to date on the latest trends and technologies in digital marketing.
• Advanced knowledge of Microsoft Suites.
• Solid organization skills and a results‑oriented, collaborative work style.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Self‑motivated, highly driven, and fast learner.

• May be sedentary for extended periods, 4 or more hours per day.
• Use of fine motor skills for tasks requiring precision such as typing and computer work.
• Visual acuity for detailed computer work.
• Auditory ability for frequent calls and meetings.

• Base Salary: The expected base salary range for this position is between $70,300 ‑ $90,400 per year, depending on experience and skillset. Base Salary is paid bi‑weekly, every other Friday.
• Bonus: This position is eligible for an annual performance‑based cash bonus. Bonuses are earned, calculated and paid in accordance with the terms and conditions of the Company’s applicable…