New Business Lead Martech; F​/H​/X

Job Title

This job post is rattaché to the pôle Digital Marketing Platform, at the heart of activities aimed at designing and deploying personalized interactions between brands and their customers. The pôle brings together three departments:

• Consulting Martech: framing client needs (use cases, operating model, organization, processes, application ecosystem).
• Integration: development and implementation of solutions on the main platforms of the market (Adobe, Salesforce, Braze, Imagino, etc.).
• Activation: management and orchestration of marketing campaigns on owned channels (email, SMS, push, RCS, Whats App, etc.).

• Coordinate commercial and technical responses on the pôle topics.
• Organize and lead multidisciplinary teams.
• Qualify client needs (issues, maturity, technology stack, organization, constraints).
• Build the commercial storytelling: value proposition, red thread, business benefits, and client impact.
• Supervise the writing of offers (structuring, pricing, project plan, methodological approach).
• Prepare and lead oral presentations with impact and coherence (content, tone, visuals).
• Ensure the quality and overall consistency of proposals (content and form).

• Build and update commercial offers (use cases, value propositions, packaging).
• Develop pre-sales assets: presentations, client cases, templates, argumentations.
• Collaborate with publisher partners (Salesforce, Adobe, Braze, Imagino, Notify, Reelevant…) to co-build joint offers.

• Act as a business conductor between Consulting, Integration, and Activation.
• Work closely with department directors.

• Mastery of the Mar Tech / CRM / Activation ecosystem (Salesforce, Adobe, Braze…).
• Excellent skills in coordination, communication, and commercial storytelling.
• Ability to manage complex projects and lead multidisciplinary teams.
• English required (written and spoken).

Location:

Campus 145 (143-153 rue de Courcelles 75017 Paris)

Remuneration:
We know that salary is an essential element for you! That's why we will talk about it without taboos from the first exchanges.

The + EPSILON France:

Access to the company restaurant

Hybrid work thanks to our remote work agreement which allows up to 2 days per week

Committed to the Sustainable Mobility Allowance

Savings plan (agreement on interest and participation)

Work Your World: work worldwide up to 6 continuous weeks each year from one year of seniority

Training: +30,000 modules accessible in e-learning, including certifications, in partnership with Linked In Learning on the proprietary platform Marcel Classes

Viva La Différence!

This philosophy of Publicis Groupe has always been a testament to our commitment to diversity and the belief that our talents are our greatest wealth and our best asset. We thus value all singularities, without distinction of age, sex, skin color, social origin, religion, or sexual orientation… only skills and energy count. We encourage all qualified applications and will be delighted to accompany throughout the recruitment process, in a personalized manner, a candidate or a candidate in a situation of disability who makes the request.

Publicis France is committed to equal opportunities and equity of opportunities for all.