AVP, Marketing Cloud Personalization Developer

Role Summary

The AVP, Marketing Cloud Personalization Developer L10 position will function as a Marketing Cloud Solutions Architect with a focus on the Marketing Cloud Personalization (MCP) functionality reporting to the Marketing Tools and Technology Leader. The position will be responsible for working closely with Business Analysts to deliver on strategic Health and Wellness business initiatives, maintain the Marketing Cloud platform and MCP configuration, and grow adoption within the businesses they support.

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in‑person engagement activities such as regular business or team meetings, training and culture events.

Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

• Develop and maintain Marketing Cloud Personalization beacons, sitemaps, event tracking, templates, personalized campaigns and triggered campaigns.
• Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform.
• Customize Salesforce Marketing Cloud solutions with REST API, AmpScript, and SQL development, including email and Cloudpage template development.
• Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs.
• Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud.
• Implement multi‑channel strategies including web pages, cloud pages, email and/or SMS.
• Work closely with Marketing Cloud Business Analysts to understand requirements and design cohesive solutions to meet business needs.
• Create and maintain documentation related to release initiatives.
• Partner with agencies to support development and implementation of responsive, dynamic, and personalized email templates and landing pages.
• Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms.
• Work with Salesforce Admins to facilitate changes in the Salesforce platform to assist with marketing strategies.
• Organize, document and lead release management efforts across the platforms.
• Work with Campaign Ops teams to consume and process audience lists and update AMPScript in emails as needed.
• Implement solutions to ensure and monitor data quality within Salesforce.
• Execute Marketing Cloud Admin functions, such as user access, send class/profile maintenance, other admin configuration as needed.
• Perform other duties and/or special projects as assigned.

• Bachelor’s degree or equivalent, or in lieu of that, 6+ years of progressive business experience.
• 2+ years of Marketing Cloud experience, including:
• Configuration of the Marketing Cloud Personalization functionality within Marketing Cloud
• MCP beacon placement on web pages
• Site mapping web pages
• Configuring MCP templates on site mapped pages
• Building and deploying MCP campaign overlays using the beacon and site mapping, leveraging MCP templates
• Configuring MCP segments in Personalization in Marketing Cloud
• Building Marketing Cloud journey entry audience segments using MCP segments
• Understanding of Integration scenarios and design:
  Data Architecture.
• Hands‑on development experience with AMPscript and SQL.
• Salesforce Marketing Cloud Developer Certification.
• Experience with Marketing Cloud APIs (REST and SOAP) for custom integrations and data manipulation.
• Experience with Journey Builder and Automation Studio for creating and managing journeys and automated workflows.
• Familiarity with Salesforce platform fundamentals, such as Apex and Visualforce, to facilitate cross‑cloud integrations.
• Ability to troubleshoot and debug complex marketing cloud automation and scripting issues.
• Experience with data segmentation and audience targeting strategies to maximize campaign effectiveness.
• Ability to work collaboratively in a highly cross‑functional and fast‑paced…