Sr. Marketing Data Analyst

# Sr. Marketing Data Analyst## Lititz, PA##

Job Description ##

Job Summary As a
** Senior Marketing Data Analyst
** at Webstaurant Store, you will play a critical role in shaping how data informs marketing strategy and accelerates business growth. This role sits at the intersection of analytics, technology, and decision-making, working daily within our
** marketing data lakehouse
** to turn complex data into clear insights that drive performance across our SEM and broader marketing organization.

You will own end-to-end analytics workflows—from data modeling and pipeline optimization to advanced analysis and executive-ready storytelling—using
** Google Cloud’s analytics ecosystem**. Your work will directly influence how we allocate millions in marketing spend, identify emerging growth opportunities, and continuously improve ROI at scale.### Remote Work Qualifications
* Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
* Access to a home router and modem.
* A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
* A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
* The desire and ability to work and communicate with other team members via chat, webcam, etc.
* Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, , IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY).We only accept W-2 candidates, H-1B sponsorship is not available.## Responsibilities
*
* What You’ll Do:

**
* ** Drive business impact:
** Partner with SEM, Marketing Leadership, and cross-functional teams to deliver insights that improve acquisition efficiency, conversion performance, and long-term customer value.
* ** Own the analytics lifecycle:
** Design, build, and maintain scalable datasets, transformations, and reporting in our marketing data lakehouse, ensuring data is accurate, trusted, and decision-ready.
* ** Identify growth opportunities:
** Proactively uncover trends, performance gaps, and experimentation opportunities across channels, keywords, audiences, and campaigns.
* ** Innovate with data:
** Apply analytics best practices, modern modeling techniques, and automation to enhance reporting speed, insight depth, and self-service analytics adoption.
* ** Be a subject-matter expert:
** Serve as a go-to expert for marketing data, metrics, and measurement methodology, influencing how success is defined and tracked.
* ** Communicate with impact:
** Translate complex analyses into clear narratives and actionable recommendations for both technical and non-technical stakeholders.
** Growth & Development Opportunities:
*** Influence the evolution of our
** marketing measurement strategy
** at enterprise scale
* Lead large, high-visibility analytical initiatives tied directly to company growth
* Mentor analysts and help set analytics standards and best practices
* Work with modern cloud-native tools and continuously expand your technical skill set
* Grow into broader strategic, technical leadership, or people-management paths over time
** What Success Looks Like:
** In this role, success means not just reporting what happened—but
** shaping what happens next**. Your curiosity, technical expertise, and strategic mindset will help Webstaurant Store continue to innovate in how we use data to win in highly competitive markets.
*
* Essential Duties and Responsibilities:

** To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* Produce a continuous flow of…