AI Specialist & CRM Coordinator

Bethel University is a leader in Christ-centered higher education with approximately 4,700 students from 50 states and 32 countries enrolled in undergraduate, graduate, seminary, and adult education programs. Based in St. Paul, Minnesota, Bethel offers bachelor’s and advanced degrees in nearly 100 fields. Educationally excellent classroom-based and online programs equip graduates to make exceptional contributions in life‑long service to God and the world.

Bethel University’s Christ-centered mission includes a commitment to equal educational opportunity and equal employment opportunity. Bethel does not unlawfully discriminate on the basis of race, color, creed, national origin, sex, marital status, disability, status with regard to public assistance, familial status, or age in its admissions, educational programs, or employment practices.

Join our Enrollment Management Operations team as an Operations Analyst (AI & CRM). In this role, you have the opportunity to manage technology and play a vital part in Bethel’s mission to educate and equip students in a Christ-centered community. Reporting to the Director of Enrollment Management Operations, you will be our team's tech-savvy problem solver. Your time will be split between managing and refining our conversational AI instances and optimizing our Admissions CRM (Salesforce).

While this is a non-IT position, you will serve as the crucial bridge between our department and the IT division, helping define needs, troubleshoot front‑end issues, and elevate technical tickets.

Pay range: 59,600 - 64,000 USD per year

• System Stewardship: Serve as the internal expert on our AI instances, ensuring these tools are accessible and performing effectively for both staff and students.
• Output Quality Control: Regularly test AI responses and "tune" prompts to ensure they align perfectly with our department’s voice and institutional accuracy.
• First-Line Troubleshooting: Address user errors, login issues, and functional glitches within the AI platforms, resolving what you can before escalating to IT.
• Process Documentation: Create clear "How-To" guides and training materials for staff on how to best utilize AI tools in their specific daily workflows.

• User Support: Act as the primary first point of contact for team members and external partners who need help resolving functional CRM issues.
• Data Hygiene: Perform regular checks and audits on lead input records to ensure data integrity and institutional accuracy.
• Reporting & Dashboards: Build, customize, and maintain the vital reports and Salesforce dashboards our recruitment and management teams rely on.
• Super User Testing: Serve as our team's Salesforce Super User, leading front-end testing and working closely with ITS on system enhancements and upgrades.

• Collaborate with and support the broader Enrollment Operations team on special projects, heavy cycles, and seasonal admissions goals.

• Bachelor’s Degree
• Demonstrated ability to quickly learn, adapt to, and administer new software applications, including AI tools and CRM systems. Programming or coding experience is not required.
• Comfortable navigating, configuring, and working within CRM environments (Salesforce) and Generative AI interfaces.

• Higher Education Familiarity: A solid understanding of university workflows—specifically university Admissions and recruitment pipelines—is a significant plus.

The essential functions, tasks and responsibilities of this position may change from time to time. Bethel University reserves the right to add or omit duties and responsibilities at the discretion of the University or its leadership. Additional tasks or duties required of the position will be communicated to the incumbent with specificity to ensure the employee may perform their role with complete understanding.

This job description is intended to describe the general level of work being performed; it is not intended to be all-inclusive.

Appli…