Associate Director, Insights & Analytics; COVID

Overview

The Associate Director performs business-driven analyses that generate in-depth customer-focused insights and enable critical discussions to continue. This individual will support key business decisions and inform company strategy through thoughtful analysis and projects, as well as support the Senior Director of I&A in all business priorities. The role will interface with the field-focused teams and home office closely in leading and developing the quarterly business review process.

This role will provide and generate insights and analytics for the XOCOVA, a recently approved novel oral antiviral for COVID-19 Post-Exposure Prophylaxis (PeP).

• Provide hands-on expertise and work collaboratively to design and execute all commercial analytical deliverables related to the launch of XOCOVA, including identifying appropriate data sets and methodologies to conduct analysis plus synthesis & presentation of final output and conclusion. The scope of the role includes (but is not limited to) the following areas:
  • Market/Landscape analysis, HCP/HCO Opportunity analysis, situation analysis and SWOT analytics, patient journey analysis, segmentation, advanced analytics including promotional response and mix modeling, territory opportunity analytics, ROI assessments, and customer assessments.
  • Support the Senior Director of I&A in the build, analysis, and communication of accurate short-term and long-range demand and revenue forecasts.
  • Perform advanced statistical analyses with market knowledge and research expertise to identify patterns within the data, uncover insights/brand opportunities and articulate actionable recommendations.
  • Actively collaborate with XOCOVA marketing team to ensure alignment and clear understanding of analytical needs to support strategic imperatives.
  • Develop deep understanding of brand disease state(s) and contribute to competitive intelligence efforts by way of market landscape analysis and projections, identification of potential future competitors, and assessment of implications to brand strategy and revenue forecast.
  • Deliver data driven insights through the development of presentations and dashboards that will serve as the foundation for the XOCOVA performance narrative and inform strategic decision making across the commercial organization.
• Partnership and peripheral skills expected include:
  • Launch Tracking Reviews: develop and lead the launch tracking review process for the field teams, coordinating with home office commercial and cross-functional teams as needed. This will include a national-level analysis, regional sales level analytics, and reporting of strategic initiatives as needed.
  • Development of Field Reporting: in partnership with Field and Marketing Operations, recommend and design key performance indicators (KPIs) and dashboards for the field teams, as well as identify new relevant field-based reports/metrics based on performed ad-hoc analytics.
  • Development of Home Office Dashboards and Reporting Schema: proactively partner with Commercial Data Management and Field and Marketing Operations to automate standardized reports and data streams to support XOCOVA; create home office and corporate level reports in BI platform; ensure alignment of said dashboards with field sales reports in partnership with Field and Marketing Operations.
  • In conjunction with US Leadership Team: support Senior Director of I&A in development of credible annual objectives that effectively measure the Commercial Plan’s performance at the product level (accountability for the US).
  • Executive Support: support Senior Director of I&A in preparation of insights and analysis to support executive level presentations, including board presentations, and budget reviews. The scope of this includes the full COVID portfolio and pipeline.
• Collaborate across Shionogi to ensure organizational commitment and alignment with key functions (such as Marketing, Value and Access, Medical, Finance, and Sales) that are critical to the successful attainment of financial sales goals.
• Display a high degree of curiosity, creativity, and innovation in problem-solving, proactively developing new approaches,…