More jobs:
Digital Marketing and Analytics Strategist
Remote / Online - Candidates ideally in
University Park, Dallas County, Texas, USA
Listed on 2026-07-07
University Park, Dallas County, Texas, USA
Listing for:
Penn State University
Remote/Work from Home
position Listed on 2026-07-07
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Data Analyst, Social Media Marketing
Job Description & How to Apply Below
CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process . Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants .Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants .POSITION SPECIFICS Penn State Outreach is seeking a detail-oriented and data-driven Digital Marketing and Analytics Strategist to lead the measurement, reporting, and optimization of our digital marketing efforts.
This role will be responsible for managing analytics platforms, campaign tracking, SEO, paid media, and reporting dashboards to ensure that all digital initiatives are measurable, effective, and aligned with organizational goals.
Responsibilities include:
Collaborate with web, email, and content strategists and design teams to align campaigns and improve landing pages based on analytics and testing.
Train staff on analytics tools and serve as the internal expert on performance analysis and reporting, paid media, and SEOReview and analyze market and/or institutional data to inform marketing strategy and tactical development, including managing Google Ad campaigns (search, display, remarketing, video, and performance max)
Collaborate with marketing strategies to develop a clear understanding of target audiences and their needs through a review of consumer information and the results of market research
Conduct keyword research and SEO optimization, monitor search rankings, collaborate on best practices implementation, and manage search performance tools like Google Search Console and Bing Webmaster Tools.
Manage paid campaigns across social media and other advertising platforms, as needed
Optimize digital ad spend, targeting, keywords, ad copy, and bidding strategies to maximize ROIConfigure and manage Google Tag Manager (GTM) containers across multiple websites, deploy tracking tags for various platforms, and troubleshoot tagging issues through QA testing.
Configure and maintain Google Analytics (GA4) to monitor website and ad campaign performance. Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance
Additional responsibilities may include:
Build and maintain interactive dashboards and reports in Google Locker Studio and Power BIIntegrate Constant Contact email campaigns into analytics dashboards and collaborate with the email marketing strategist on UTM tracking to measure engagement and conversion performance.
Leverage analytics, heatmaps, and A/B testing to optimize website conversions and collaborate with strategists to enhance site structure and user experience.
Manage campaign tracking through vanity URLs and UTM parameters, maintain attribution models to assess channel performance, and ensure consistent naming and tracking standards across Outreach marketing channels
Establish and track key performance indicators based on business goals and marketing strategies
Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made based on the results of data analysis
Participate in the development of campaign budgets and monitor campaign expenditures
Stay current on digital marketing and analytics trends, tools, and platform changes
Ensure compliance with GDPR, CCPA, and other privacy regulations related to digital trackingMINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience accepted
Required
Certifications:
None
How to Apply:
Uploading a cover letter and resume is required to be considered for this position.
Ab…
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×