Sales Enablement Associate

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our 605 3rd Ave, New York, NY 10158, USA office.

Informa Connect's Food service Vertical is looking for a Sales Enablement Specialist, reporting to the Senior Director of Business Systems. The Sales Enablement Specialist supports the sales team by equipping them with the necessary resources, training, and tools to effectively engage with customers and drive revenue growth. The Sales Enablement Specialist responsibilities include coordination and implementation of sales tools, creating user guides, providing onboarding, ongoing training support, performance monitoring, delivering reporting analytics, and ensuring close collaboration with cross-functional teams for process optimization.

Key Responsibilities:

• Training and Development:
  • Develop and implement sales training programs, conducting onboarding sessions, and providing ongoing learning opportunities for the sales team
  • Create and maintain sales training materials such as presentations, user guides, recordings, and one-pagers, ensuring they are up-to-date and aligned with current processes
• Performance Analysis:
  • Track and analyze sales performance metrics to identify areas for improvement and develop targeted enablement strategies
  • Monitor and gauge the effectiveness and adoption of tools utilized by sales users
• Work closely with sales leadership, operations, marketing, product, and other teams to ensure alignment and effective communication
• CRM and Tool Management:
  • Assist with the implementation and maintenance of sales enablement tools and the Salesforce CRM systems
  • Support the documentation of processes and operating procedures across sales enablement tool implementations
• Data Management:
  • Proactively monitoring CRM data, identifying errors and inconsistencies, and working with relevant teams and/or tools to correct errors and prevent future issues
• Support:
  • Respond to day-to-day technical enablement system requests and questions
  • Gather feedback from teams to continuously improve enablement resources and processes
  • Assist with performing quality assurance on newly developed Salesforce configurations
  • Assist with day-to-day questions from user base

• Bachelor's degree in Business, Marketing, Communications, or related field
• 1-3 years of experience in sales, marketing, or customer success roles (sales enablement experience preferred)
• Strong understanding of sales methodologies and the sales process
• Excellent communication and presentation skills
• Proficiency with Salesforce CRM platform and sales enablement platforms
• Strong project management and organizational skills
• Data analysis capabilities to measure and report on sales enablement effectiveness

Required Skills

• Exceptional written and verbal communication
• Strong interpersonal skills and ability to work cross-functionally
• Attention to detail and commitment to quality
• Problem-solving mindset and ability to work independently
• Proficiency with Microsoft Office Suite and presentation software

Salesforce Admin Certification preferred but not required.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have…