Search & Junior data analyst Apprentice

Data Analyst Apprenticeship

Accor Tech & Digital is the engine of technology, digital solutions, and transformation within the Group. Our 5,000 talents are committed to offering the best digital and tech experiences to our clients, our hotels, and our teams in 110 countries, and to shaping the future of hospitality.

In a context of digital usage transformation (rise of LLMs, evolution of Google SERP, transformation of Social Media platforms as search platforms), we are looking for a Data Analyst apprentice capable of deciphering these changes and measuring their business impacts for Accor.

Main mission

Within the e-commerce teams, the Data Analyst will have the role of analyzing, modeling, and anticipating the impacts of the evolutions of the research ecosystems in order to sensitize the different teams to the changes to come and to enlighten strategic decisions through data.

His mission is structured around the following pillars:

1. Strategic vigilance & analysis of market trends:

• Ensure active vigilance on the evolutions of digital ecosystems (LLMs, SERP, Social Media, Agentic Shopping/Commerce)
• Identify new actors, emerging uses, and market signals
• Carry out regular benchmarks (platform features, positioning, market innovations)
• Analyze and anticipate their potential impacts
• Synthesize and disseminate key insights internally (via our internal channels ex: Teams)

2. Analysis & follow-up of the transformation of the paid or organic digital ecosystem (current vision):

• Follow the evolution of the uses related to the search of current partners (Search, LLMs, Social Media, new emerging platforms example: Reddit)
• Define and follow the new KPIs related to these evolutions
• Favor the use of new monitoring platforms (example Get Mint)
• Measure the business impacts of these evolutions for the group (for example: traffic, conversion, visibility, acquisition of new customers…)
• Set up tools for regular follow-up and reporting to support decision-making

3. Modeling & estimation of impacts (short/medium and long term vision related to paid or organic solutions):

• Estimate the potential impacts of transformations (ex: evolution of SEO, rise of LLMs, new user journeys via agentic commerce)
• Build analysis and projection models
• Develop scenarios of evolution (short, medium, long term)
• Accompany the different teams in the understanding of the issues related to these transformations thanks to the data

4. Contribution to the structuring initiatives identified in the Decentralized Search Experience (D-SEE) project paid or organic:

• Provide analytical expertise in the deployment of POC / Alpha / Beta with partners and platforms
• Define KPIs and success criteria in advance of tests and measure their performance
• Collaborate with Product, Digital Marketing, Media, SEO teams etc. to disseminate the learnings
• Share the learnings to integrate them if necessary into the roadmaps
• Follow-up and updates of D-SEE scorecards for all streams:
  1. Indexation, 2. Measurement, 3. Distribution and 4. Partners.

Qualifications

Profile sought

• Training in data, data analysis, or equivalent
• First experience (internship or apprenticeship) as a Data Analyst, ideally in a digital environment)
• Strong appetite for topics related to Digital, research, and new technologies (LLM, AI, Social Media)
• Analytical, structured mind, with an ability to formulate hypotheses and structure complex topics
• Good understanding of digital channels (SEO, Social Media, Acquisition…)
• Ability to understand complex and rapidly transforming ecosystems
• Strong digital culture
• Fluent English

Additional information

And we, what are our commitments?

- On the world

• Accor commits to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of the digital on the environment in all our projects.

- On your career

• We allow all our employees to master their work-life balance / work-life and offer them the means to shape their work environment to their image.
• Training and development paths are defined both individually and collectively so that we grow together, every day.

- Concretely, at Accor Tech & Digital:

• Possible telework several days a week from France and flexible work options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.
• Every Wednesday afternoon, dedicate your time to fundamental work and personal development.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training:
  Hackathons, exceptional technology partnerships, dedicated talent management, certifications, and dedicated training platform.