UX Designer

## Digital Marketing Specialist
-Go Fi Apply locations :
1720 W Rio Salado Pkwy Tempe, AZ 85281time type:
Full time posted on:
Posted 24 Days Agojob requisition :
R15165
** What’s Under the Hood
** GoFi is an AI-centric, licensed auto finance company built for a digital-first world. Built upon an entirely cloud-based infrastructure, GoFi provides a highly scalable next-gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn-down finance arrangements to fully integrated co-branded finance and digital retail partnerships. GoFi is based in Dallas, TX.
** That’s Nice, But What’s the Job?
** In short, the Digital Marketing Specialist (GoFi) is responsible for shaping and optimizing the end-to-end dealer experience across email, web, and digital channels. This role blends UX thinking, customer journey design, and data-driven marketing to create intuitive, engaging, and high-performing communications that strengthen GoFi’s brand and drive measurable results. You’ll work cross-functionally to ensure every touchpoint feels cohesive, customer-first, and purpose-built to  long, as the Digital Marketing Specialist (GoFi), you will be responsible for:
* Designing and optimizing end-to-end customer journeys across email, landing pages, and other digital touchpoints
* Applying UX best practices to create intuitive, accessible, and user-friendly experiences that drive engagement and conversion
* Developing and executing email marketing campaigns from concept through deployment
* Building and maintaining responsive, user-centric email templates
* Continuously testing, analyzing, and optimizing campaigns using performance data and insights
* Designing and producing creative assets across email, web, print, and digital channels
* Ensuring brand consistency across all dealer-facing communications
* Monitoring and improving key performance metrics, including engagement, conversion, and Net Promoter Score (NPS)
* Leveraging A/B testing and experimentation to support continuous improvement
* Partnering closely with Sales, Product, and external vendors to execute marketing initiatives
* Acting as a liaison between GoFi Sales and vendor partners for promotional and marketing materials
* Ensuring alignment across teams to deliver a seamless and cohesive dealer experience
** So What Kind of Folks Are We Looking For?
*** A customer-first mindset with a passion for creating seamless, engaging experiences
* A strategic thinker who can connect data, design, and business outcomes
* A self-starter who thrives with autonomy and takes ownership of their work
* Someone innovative and curious, always looking for ways to improve and evolve
* An agile professional who can adapt and thrive in a fast-moving environment
* A strong communicator who can collaborate effectively across teams and partners
** The Specifics.
*** 1–3 years of experience in digital marketing, email marketing, or a related field
* Bachelors degree preferred, or equivalent experience
* Experience designing and optimizing email campaigns and customer journeys
* Experience with email marketing platforms and campaign management tools (i.e.; Braze, Salesforce, etc.)
* Familiarity with UX/UI principles and design tools (Figma preferred)
* Strong analytical skills with the ability to interpret data and drive decisions
* Excellent written and verbal communication skills
* Ability to manage multiple projects in a fast-paced environment
** Nice to Have.
*** Background in A/B testing and lifecycle marketing
* Indirect auto industry experience
** So What About the Perks? Perks matter**
* ** We take a hybrid work approach,
** finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
* ** Medical, dental, and vision, oh my!
** Drive Time Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
* ** But Wait, There’s More.
** 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
* ** Growth Opportunities.
** You grow, I…