Focused Digital Marketing Lead Online Programs

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This position will support the university's Department of Computer Science (UTCS), which boasts a top ten ranking from US News and more than 6,500 students across all programs. This places UT among the most significant intellectual hubs for computer science research and education anywhere in the world. UTCS has a close relationship with Austin's thriving tech culture and works at the forefront of fields such as artificial intelligence, robotics, quantum computing, and cybersecurity.

The Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master's programs in computer science, data science, and artificial intelligence, and a graduate certificate program in artificial intelligence. The Digital Marketing Specialist will develop, execute, assess and optimize high-impact content and search strategies across web, social, email and emerging discovery platforms to help CDSO achieve its enrollment goals.

This is a versatile role combining cross-channel content creation with hands-on SEO and generative engine optimization (GEO), translating content strategy into actionable execution. The position is responsible for writing and optimizing website content, improving search visibility, and monitoring performance across traditional search engines and AI-driven platforms. It is also responsible for content creation, assessment and optimization across email and social media channels.

The role works closely with the Digital Marketing & Automation Manager and external partners to ensure data-informed, conversion-focused marketing efforts. The role may also include hiring and management of student workers for execution of social strategy.

SEO & GEO Content Development

• Write and optimize website content aligned with SEO strategy and enrollment goals
• Translate external agency audits and content strategies into publishable content
• Identify target keywords, topics, and prompts to improve visibility in both search engines and AI-driven platforms (e.g., LLMs)
• Ensure content aligns with user intent across different stages of the enrollment funnel

Search Optimization & Technical Execution

• Implement on-page SEO best practices (metadata, headers, internal linking, content structure)
• Conduct regular content audits and identify optimization opportunities
• Manage and monitor Google Search Console and related tools
• Collaborate with web developers to implement technical improvements

Performance Tracking & Reporting

• Build and maintain dashboards (e.g., Looker Studio) to track SEO and GEO performance
• Monitor key metrics including rankings, traffic, engagement, and conversion impact
• Analyze performance relative to competitors and identify opportunities for improvement
• Translate data into actionable recommendations for content and strategy adjustments

Content Creation for Email and Social Media

• Translate high-level marketing strategy into actionable content plans
• Write and develop multi-stage email drip campaigns across the student lifecycle (inquiry through application, enrollment and persistence)
• Collaborate on email segmentation and audience targeting within Marketing Cloud
• Optimize subject lines, messaging, and calls to action based on performance metrics
• Launch and manage CDSO social media channels
• Develop social media content aligned with recruitment goals
• Create basic multimedia assets (short-form videos, graphics, captions)
• Hire and manage student worker for social media execution
• Analyze content performance across channels, communicate performance to team and program leadership, and adjust strategy accordingly

Maintain Marketing and Communications Standards and Best Practices

• Develop deep understanding of target audiences
• Ensure clarity, consistency, and conversion-focused messaging across email, web, and social
• Partner with CDSO program leadership to ensure accuracy and alignment
• Maintain brand consistency with UT standards
• Collaborate with external agencies as needed

• Bachelor's degree in communications, marketing, communications, business, or a related field.
• Minimum of three years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
• Hands-on experience with a marketing automation platform (e.g., Hub Spot, Marketo, Marketing Cloud, or equivalent).
• Proven ability to plan, execute, and measure paid digital advertising campaigns.
• Strong data analysis and reporting skills.
• Knowledge of SEO and web analytics.

Relevant education and experience may be substituted as appropriate.

• More than five years of experience in…