Director - Media Strategy & Technology

Director - Media Strategy & Technology About Us

We’re LoKnow - an advertising-tech and data company that helps brands deliver their message to the right audience, in the right place, at the right time. We help clients experience the extraordinary benefits of digital advertising technology. Our Vision is for everyone to access, benefit from, and love the vast world of digital advertising.

We celebrate diversity on our team of Knowers; our differences are acknowledged, appreciated and respected. All qualified applicants will be considered for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, disability status, veteran status, or other considerations. Please let us know if you require any specific accommodations during the application process.

We use a hybrid model, where you are able to work from home, the office, or a combination of both for this role. We actively encourage our team to be empowered and autonomous when choosing a work environment conducive to their own individual performance. All employees must be able to travel to a LoKnow office as necessary at their own expense.

The Director of Media Strategy & Technology is the primary architect of LoKnow’s technical advantage and sophisticated multi-channel media execution. Reporting directly to the President, this critical role is both strategic and operational to the future growth of the organization. The Director leads a high-level advanced strategy and systems team of technology experts and our most senior media specialists. This role is responsible for bridging the gap between complex client business requirements and technical innovation.

The Director will oversee the development of our internal tech roadmap, lead troubleshooting and strategy for enterprise-level accounts, and identify automation opportunities to streamline the organization's broader media operations.

• Strategic Leadership: Acts as the primary Subject Matter Expert (SME) to support Sales and Client Experience teams during high-stakes enterprise pitches and RFP responses, providing technical credibility and innovative strategy.
• Technical Product Oversight: Manages the Director of Technology to ensure the development of proprietary tools (agentic ad buying, buyer connected tools, agency tools) aligns with media buying needs and client performance goals.
• Platform Optimization: Oversees the team that sets best practices and standards for use of the platforms in the Knowledge System (DV360, Trade Desk DSP, Amazon DSP, other niche DSP’s, CM360, SA360, Meta, Tik Tok, Reddit, Pinterest, Google Ads, Spotify, Vistar, and others)
• Complex Account Management: Leads the strategy and architecture for LoKnow’s most complex relationships or high-spend campaigns, ensuring the highest standard of execution and ROAS.
• Systems Automation: Identifies manual bottlenecks within the organization and leads the ideation and development of automation tools and scripts to increase agency-wide efficiency.
• Advanced Team Mentorship: Directly supervises and develops a team of high impact Media Specialists, fostering a culture of technical mastery and data-driven discovery.
• Strategic Troubleshooting: Serves as the final point of escalation for complex technical challenges, including but not limited to advanced attribution modeling, API integrations, and tracking issues.
• Industry Innovation: Stays at the forefront of AdTech trends (privacy regulations, AI, cookie-less landscape) to advise the President and other leaders on long‑term systems strategy.
• Cross-Departmental
  
  Collaboration:
  
  Works closely with the Director of Operations to successfully hand off new tools and processes for wide-scale implementation and change management along with training and support for media buyers.
• Cross-Company
  
  Collaboration:
  
  LoKnow is part of the Know Company group of companies. We work closely with Dandelion, IKPN and Knower Tech on new tools and technology with a deep understanding of Know Company offerings and ways to further enhance these offerings for our clients.

Our ideal candidate has the following qualifications, but…