Consultant Geo​/Llm - Cdi

Consultant Geo / Llm - Cdi

Publicis Groupe, leader in the field of communication, brings together a community of 27 agencies and nurtures a unique model combining creation, media, data, and technology to support its clients in all marketing and advertising expertise. The agencies owe their success to committed teams and personalities who face the pace of societal changes and open new avenues through innovation.

Publicis Media is composed of agencies like Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, Publicis Media Connect, as well as centers of expertise in innovation such as the Social Media, the Performance Marketing and the Digital, the Data, the Content, the Search, the Tech and the Commerce. Publicis Media accompanies its clients in the complex world of media today and deploys its expertise on all levers and points of contact.

A major player in the luxury sector, multi-houses and multi-divisions, today structures its visibility strategy in AI response engines (ChatGPT, Perplexity, Gemini, Copilot, AI Overviews) on a group scale. Attached to the group HQ, you intervene across the different houses and divisions to construct, harmonize, and disseminate the GEO strategy of the group.

What are your missions?

• Strategy & GEO group pilotage
  • Define the GEO strategy at the holding level, in coherence with the issues specific to each house,
  • Carry out cross-house AI visibility audits (share of voice, mapping and qualification of cited sources, citation/link ratio) by house and by division,
  • Consolidate the GEO initiatives carried out locally by the different houses to derive a vision and a group roadmap,
  • Design reusable GEO playbooks, capitalizing on the best practices identified house by house,
  • Deliver the analyses in a macro way to the directions (steering committees, CODIR group...),
  • Prioritize the projects according to the maturity and the specific issues of each house,
• Data & analysis
  • Collect and centralize the AI visibility data at the group level,
  • Construct typologies of prompts by persona and by market, adapted to the different houses,
  • Define and follow the KPIs of AI visibility at the group level,
  • Cross the data between houses to identify synergies and common optimization axes,
• Accompaniment & evangelism
  • Sensitize and train the SEO / content teams of the different houses to the GEO issues,
  • Be the point of reference GEO / LLM for all group interlocutors,
  • Ensure an active watch on the evolutions of generative engines and AI uses,
• Project initiative
  • Automation, tooling, new services: you are free to propose any project allowing to advance the GEO maturity of the group.

But who are you?

• You have confirmed experience in SEO and/or GEO (at least 5 years), ideally acquired on multi-brand or multi-entity accounts,
• You are comfortable piloting cross-functional topics with multiple interlocutors (houses, divisions, group direction),
• You know how to popularize and deliver a complex analysis in a macro way, clear and actionable,
• You speak and write English fluently — international context,
• Autonomy, rigor, synthesis, pedagogy, diplomacy, and passion for AI topics,

You know well:

• The mechanics of citation and crawl of LLMs (RAG, semantic structuring, chunking...),
• The construction of AI visibility audits and measurement frameworks (share of voice, citation/link ratio...),
• The structuring of playbooks and methodologies reusable on a large scale,
• The issues specific to multi-brand organizations (governance, consolidation, group reporting),

Tools:

• GEO / AI visibility platforms (Profound, Peec AI,...)
• Google and generative AI tools on a daily basis (Analytics, Search Console, ChatGPT, Perplexity, Gemini, Claude, etc)
• Dataviz / reporting tools (Data Studio / Looker Studio, PowerPoint)

Our offices are based in Paris in an ideal working environment for you to thrive.

Good to know:

Modern collaborative and friendly work spaces and relaxation areas.

Remote work is possible on a basis of 2 days per week.

Work Your World: possibility to work worldwide up to 6 continuous weeks each year.

Many trainings:
Bastille Academy, +30,000 modules accessible in e-learning, including certifications, in partnership with Linked In Learning on the proprietary platform Marcel.

A transparent talent policy.

Many events to learn, exchange, and have fun.

Viva La Différence!

This philosophy of Publicis Groupe has always been a testament to our commitment to diversity and the conviction that our talents are our greatest wealth and our best asset.

We value all singularities, without distinction of age, sex, skin color, social origin, religion, or sexual orientation… only competence and energy count! We encourage all qualified applications and will be delighted to accompany throughout the recruitment process, in a personalized manner.