Sales Engineer

Join Us as a Sales Engineer at Valcom, a Potter Global Technologies Business.

Job Location:

Roanoke, VA 24019

Salary Range: $95,000.00 - $

• Partner with RSMs to create, advance, and win opportunities, coordinating engagement with the RSM’s territory strategy, customer relationships, and opportunity objectives.
• Conduct customer presentations, product demonstrations, and webinars for prospective and existing customers.
• Provide solution design and application guidance, including participation in system architecture, integration, and deployment approach discussions.
• Participate in discovery and planning meetings, joint customer visits with RSMs, and strategic account planning.
• Develop and maintain relationships across the sales ecosystem, including integrators, distributors, end users, consultants and A&E firms, and customer project management, IT, facilities, and safety/security stakeholders.
• Assist in the preparation of proposals and product specifications.
• Provide deployment and commissioning guidance, identifying technical risks and mitigation strategies that support successful customer outcomes.
• Deliver Valcom Engineered Solution Technical Support Services (VETSS) enablement activities that build integrator, distributor, and end-user capability to position, deploy, and support Valcom solutions.
• Provide escalated technical assistance in strategic or relationship-critical situations, directing routine support, troubleshooting, and repetitive training requests to Technical Support, the Training Team, and established training resources.
• Gather and communicate Voice of Customer (VOC) feedback, competitive intelligence, market trends, and deployment lessons learned to Product Management, Engineering, Marketing, and Leadership.
• Stay up-to-date with the latest industry trends, products, and technologies relevant to Valcom’s offerings.
• Take on additional responsibilities as needed to support team goals and project milestones.

• Bachelor's degree in Engineering, Computer Science, or a related technical field.
• At least three years of experience in a related role.
• Proven experience in a technical sales role or engineering support capacity.
• RCDD certification preferred.
• Problem-solving skills and attention to detail.
• Field expertise for site surveys and pre-build assessment.
• Proficiency with remote troubleshooting.

• Success in working and driving results in a cross-functional environment.
• Excellent communication and presentation skills with the ability to explain complex technical information to non-technical audiences.
• Effective at assessing customer needs and proposing solutions.
• Excellent verbal and written communication skills.
• Ability to travel overnight for customer meetings, trade shows and internal meetings.

• We build strong relationships—with teammates, partners, and customers.
• We take pride in knowing every product we build serves the purpose of protecting lives.
• We listen actively, coach frequently, and own our results.
• We foster innovation, value curiosity, and believe that experimentation is part of growth.
• We create a welcoming and inclusive space where everyone belongs.
• We take ownership of our work—quality and safety are at the core of what we do.

• Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together.
• Competitive health, dental, and vision plans.
• 401(k) with company match.
• Generous paid time off and holidays.
• Continuous learning and development opportunities.
• Financial Wellness programs including complimentary Certified Financial Planner sessions.
• Recognition programs that celebrate individual and team wins.
• A mission-driven team that supports life-saving outcomes, every day.

This is a full‑time hybrid position, with travel up to 50% of the time. The role will work remotely in the field and in a home office environment. An occasional shift in hours may be necessary to accommodate project schedules.