Digital Experience Strategy & Consulting Manager

Digital Experience Strategy & Consulting Manager (Digital Strategy):
Leading the design and delivery of digital strategies to transform user experiences and drive business outcomes with an accent on strategic consulting and data-driven insights. Focus on defining user journeys, roadmaps, and optimizing digital platform performance to support automotive clients.

Location:

Must be based in or able to commute to Frankfurt, Germany (Hybrid)

A global marketing and communications network serving major automotive brands, providing pan-European collaboration with local expertise.

• Lead digital strategy engagements, driving vision and roadmap creation across platforms.
• Translate business goals and user data into actionable experience strategies.
• Define user journeys, experience maps, and content strategies for personalized customer experiences.
• Assess digital platforms and analytics to identify gaps and propose improvements.
• Prepare consulting deliverables including audits and stakeholder presentations.
• Collaborate with creative, development, UX, and analytics teams to execute strategies and monitor performance.

• Bachelor’s degree in Business, Marketing, Digital Media, or a related field.
• 7+ years of experience in digital strategy, experience design, or consulting, ideally in an agency environment.
• Strong expertise in website strategy, UX strategy, and customer journey mapping.
• Analytical mindset capable of translating data into actionable insights using tools like GA4 or Contentsquare.
• Strong client-facing communication and presentation skills.
• English proficiency required
  ;
  German language skills are considered a plus.

• Experience with CMS platforms like Adobe Experience Manager (AEM).
• Knowledge of marketing automation tools such as Salesforce or Hub Spot.
• Previous experience in the automotive or mobility industry.

• International, inclusive, and collaborative work environment.
• Flexible hybrid work arrangement with home office days.
• Subsidized meal voucher program and fresh fruit baskets.
• Pet-friendly office environment.
• Remote work abroad allowance (up to two weeks per year).
• Professional growth opportunities, gym membership support, and mental health resources.