Web Analyst

** 6 Month Contract with potential to extend or convert**

** OPEN TO MULTIPLE LOCATIONS - candidates based in these cities will have the future opportunity to convert FTE**
Additional Skills & Qualifications
This is a fully remote position within the United States, with a preference for candidates located in Rochester, NY, Allentown, PA, High Point, NC, Cincinnati, OH, West Palm Beach, FL, Saint Petersburg, FL, Tempe, AZ, or Phoenix, AZ.
Description
General Purpose
The Digital Marketing Analyst supports our clients Conversion Rate Optimization (CRO) and personalization programs by leveraging data, experimentation, and digital analytics to improve website performance and customer experience. This role is responsible for analyzing user behavior, maintaining tracking integrity, identifying optimization opportunities, supporting A/B testing initiatives, and developing actionable reporting that drives business outcomes.
The ideal candidate has strong experience with digital analytics platforms, website tracking implementation, Google Tag Manager, PowerBI, Looker Studio, experimentation methodologies, and communicating insights to stakeholders across marketing, UX, product, and development teams.
Primary Responsibilities
Experimentation & CRO (25%)
Partner with CRO, UX Research, Design, and Development teams to support the planning, execution, and analysis of A/B and multivariate tests.
Analyze experiment results and provide actionable recommendations to improve conversion rates and user engagement.
Assist in identifying optimization opportunities through behavioral, conversion, and website performance data.
Help prioritize test ideas based on business impact, customer insights, and data analysis.
Digital Analytics & Reporting (25%)
Create recurring and ad hoc reports that measure website performance, conversion trends, lead generation, user engagement, and experiment outcomes.
Develop dashboards and visualizations to communicate insights to business stakeholders and leadership.
Analyze patterns, trends, and customer behavior to uncover growth opportunities and risks.
Present findings and recommendations clearly to both technical and non-technical audiences.
Tracking & Measurement (25%)
Manage and validate website tracking implementations across digital properties.
Utilize Google Tag Manager to deploy, troubleshoot, and maintain marketing and analytics tags.
Partner with developers, marketing teams, and analytics stakeholders to ensure accurate data collection.
Perform regular audits of analytics implementations to identify and resolve tracking issues.
Maintain documentation of measurement plans, event tracking requirements, and implementation standards.
Analytics Strategy & Collaboration (15%)
Collaborate with marketing, UX, research, and product teams to define KPIs and measurement frameworks.
Support digital initiatives by translating business goals into measurable success metrics.
Evaluate data from multiple sources including GA4, experimentation platforms, CRM systems, and reporting tools.
Continuous Improvement (10%)
Recommend improvements to reporting processes, testing methodologies, and analytics governance.
Stay current on industry trends and best practices related to CRO, experimentation, analytics, and digital measurement.
Top Skills Details
Required Experience
3-5+ years of experience in digital marketing analytics, web analytics, CRO, or related fields.
Experience supporting website optimization and experimentation programs.
Experience building reports and dashboards for business stakeholders.
Strong understanding of digital analytics and website measurement.
Proficiency with Google Tag Manager and tracking implementation.
Strong knowledge of GA4 metrics, dimensions, and reporting.
Understanding of conversion funnel analysis and customer journey measurement.
Experience validating and troubleshooting tracking issues.
Bonus

Skills:

Knowledge of HTML, CSS, and JavaScript sufficient to troubleshoot tracking implementations.
Familiarity with Big Query and SQL.

Experience with Power BI, Looker Studio, Tableau, or similar visualization tools.
Experience in B2B lead generation environments.
Experience Level
Intermediate Level
Job Type & Location
This is a Contract position based out of Rochester, NY.
Pay and Benefits
The pay range for this position is $35.00 - $50.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid…