Marketing Operations Specialist

About Off Sec

Founded in 2006 by the creators of Kali Linux, Off Sec (formerly known as Offensive Security), is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. Off Sec’s distinct pedagogy and practical, hands‑on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere! With customers in 150+ countries and team members across 40+ countries, Off Sec fosters a global, remote‑first culture that values innovation and diversity. Our team includes internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies.

Excited about our mission and what we do? Apply and join us!

Off Sec is seeking a Marketing Operations Specialist to be the engine behind a scalable, data‑driven go‑to‑market (GTM) motion. Sitting at the intersection of strategy, systems, and execution, you will partner closely with Marketing, Sales, and Revenue Operations to ensure our efforts are measurable and built to scale.

Reporting to the Director of Digital and E‑commerce, you will own the marketing technology stack, optimize the funnel from top‑of‑funnel through revenue, and turn technical insights into actionable business strategy.

• Mar Tech Strategy:
  Administer, optimize, and scale the marketing automation platform (Hub Spot) and its critical integration with Salesforce.
• System Reliability:
  Ensure end‑to‑end data accuracy and seamless integration across the entire martech ecosystem.
• Feature Deployment:
  Configure, test, and deploy new features, automations, and workflows to support evolving GTM needs.
• Troubleshooting:
  Act as the primary technical point of contact for platform and data issues, coordinating with internal IT teams and vendors as needed.
• Evaluate, implement, and own the operation of new marketing technologies.

• Own and optimize the Marketing Automation Platform (Hub Spot). Manage system configuration, workflows, automation logic, and governance. Partner with Rev Ops to ensure seamless integration between Hub Spot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement tools.
• Lead a comprehensive audit and restructure/rebuild of our Hub Spot instance. Lead the charge in realigning the system to industry best practice after a period of organic growth. Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating model.

• Technical Execution:
  Build, QA, and execute multi‑channel campaigns, including email nurtures, forms, landing pages, and complex event workflows.
• Operational Readiness:
  Own program setup and execution timelines to ensure campaigns launch on schedule and meet brand standards.
• Process Standardization:
  Partner with Marketing, Sales, and Events teams to operationalize strategies and continuously improve workflows through automation and documentation.

• Database Hygiene:
  Maintain database health through advanced segmentation, enrichment, and normalization processes.
• Performance Insights:
  Deliver reporting on campaign performance, lead quality, and funnel metrics to surface insights that improve revenue impact.
• Attribution Support:
  Support attribution models and performance analysis to translate complex data into clear, actionable recommendations for stakeholders.

• Design frameworks and dashboards in Hub Spot for how marketing performance is measured. Create and manage reporting assets (reports, dashboards, in‑depth reviews) for the organization that offer insights into lead sourcing, campaign performance, channel effectiveness, pipeline and revenue attribution, and more.
• Offer insights on channel‑level ROI and other performance trends that can impact budgeting and resource allocation.

• Lifecycle Optimization:
  Support and…