Senior Paid Media Analyst Remote

About this position

We are looking for 1 remote employee in one of 7 states (CA, TX, VA, NY, IL, CO, NC), or 1 hybrid employee located in Richmond, VA.

Who We Are

We are looking for 1 remote employee in one of 7 states (CA, TX, VA, NY, IL, CO, NC), or 1 hybrid employee located in Richmond, VA.

Who We Are

Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.

We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.

Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.

Position Summary

The Senior Paid Media Analyst continues to develop their skills with some support from Paid Media Management as they take on larger clients. They continue to:
Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth

Responsibilities

Client communication and relationships
Develop strong relationships with clients and identify senior stakeholders

Attend and participate in all meetings/calls with clients

Communicate effectively with various audiences, with support for some clients

Create and present insightful, meaningful, accurate reports and analyses with minimal support

Execute the Workshop Digital client flag process and proactively identify resolutions

Go the extra mile for assigned clients within the scope of the SOW

Internal communication and relationships
Proactively seek and gracefully accept feedback

Tactfully share feedback with colleagues

Immediately inform Paid Media Management of any concerns or issues from clients when appropriate

Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community

May participate in the interview process

Support special projects

Business development
Identify new opportunities for clients to meet their business goals

Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support

Manage beta tests of new services for the client set Elevate client requests for SOW changes with some support

Training
Provide feedback on training content

Develop basic training content with QA Occasionally, conduct basic team training to help develop team expertise

Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Occasionally contribute thought leadership content to the Workshop Digital blog and the industry

Channel management
Manage paid digital marketing accounts across Google Ads, Google Display Network, You Tube, Microsoft Ads, Facebook, Twitter, Linked In, and other paid digital marketing channels with minimal support

Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support

Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support

Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support

Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support

Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support

Meet and exceed client expectations and set KPIs with minimal support

Set up and review Google Analytics (and any other third-party tracking software) with minimal…