External facing; Associate Director, Audience Strategy, Data & Platforms; Freelance

Job Title

Strategic, Client-Facing Associate Director

We are seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

The Associate Director partners closely with Media, Strategy, and Client teams to ensure analytics moves beyond reporting to inform performance and shape growth strategy, while advancing automation and scalable measurement frameworks.

Lead end-to-end media analytics and measurement strategy across campaigns

Translate performance data into actionable insights that drive optimization

Develop measurement frameworks and learning agendas aligned to goals

Deliver audience, competitive, and cross-channel insights to inform strategy

Ensure dashboards and outputs are polished, intuitive, and decision-ready

Mentor team members to elevate work from reporting to insight generation

Leads insight-driven measurement strategies tied to business outcomes

Identifies key performance drivers, gaps, and growth opportunities across campaigns

Develops and operationalizes measurement frameworks connecting media, audience, and business KPIs

Synthesizes cross-channel data into clear insights that inform optimization and planning

Leverages tools (CM360, Meta, Adobe/GA4, Tableau/Looker, GCP, Funnel.io) to generate insights at scale

Uses automation to reduce manual reporting and accelerate speed-to-insight

Applies advanced methods (testing, attribution, MMM) when needed to solve key business questions

Ensures strong data quality, taxonomy, and governance

Translates complex data into clear, concise insights that drive action

Leads client conversations focused on implications, tradeoffs, and next steps—not reporting

Delivers polished, executive-ready storytelling and presentations

Acts as a trusted advisor to clients, shaping strategy through data-informed recommendations

Brings proactive insights, trends, and opportunities to clients and internal teams

Aligns analytics with media and strategy to ensure insights translate into action

Coaches team members to elevate deliverables from data output to strategic recommendations

7+ years of experience in media analytics, marketing analytics, or data science, preferably within a digital or paid media environment

Strong expertise in paid media measurement, KPIs, and performance optimization across channels

Proven ability to translate data into clear insights and actionable recommendations that influence business decisions

Experience developing measurement frameworks, learning agendas, and performance strategies

Advanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)

Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io)

Strong communication and storytelling skills with experience presenting to senior partners or clients

Ability to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputs

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an…