Senior Product Manager, Web Experience & Growth

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Department:Digital Marketing
Reports To: Director of Digital Growth and Web Conversion

Direct reports
: 1

Location: Hybrid, Denver, CO or home-based, Boston, MA

Position Summary:

Why Join Bentley Digital Marketing Now?

There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup.

We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.

About the Role

We areseekinga highly strategic, growth-minded, and technically fluent Senior Product Manager, Web Experience & Growth to treat our corporate B2B website as a core revenue-generating product. Reporting directly to the Director of Digital Growth and Web Conversion, you will own the overarching product vision, strategic roadmap, and platform health of our digital footprint.

You will manage the platform's core technologies, currently built on the Optimizely ecosystem (Optimizely CMS and Web Experimentation) , and serve as the critical bridge between marketing, design, and engineering. In this role, you won't just manage tickets; you will shape the future of our digital journey, partnering closely with the Conversion Rate Optimization (CRO) and Discoverability teams to ensure they have the flexible CMS components and testing infrastructure needed to build discoverable, high-converting digital experiences.

Responsibilities:

Business Impact Analysis & Strategy:
Leveragea strong data foundation to conduct rigorous impact analyses and build business cases that dictate roadmap prioritization. Ensure every platform investment is directly tied to accelerating direct business and revenue through the .com footprint.

Own the Web Product Vision:
Define and execute the product roadmap for the corporate website, ensuring the platform architecture and feature set directly support our aggressive traffic and revenue growth targets.

Component Library Strategy:
Drive the strategy for building a scalable, reusable, and brand-compliant CMS block and template library (via Optimizely CMS) that empowers distributed marketers to rapidly launch pages and experiments without heavy engineering reliance.

Feature Prioritization:
Gather business requirements from key stakeholders (Product Marketing, Campaigns, Regional Teams) and prioritize the backlog based on commercial value, technical feasibility, and user impact.

Platform Ownership & Agile Delivery

Technical Governance:
Oversee platform architecture, performance (Core Web Vitals), and security, ensuring our web properties are fast and stable.

Agile Execution:
Act as the product owner for your dedicated engineering pod, writing clear user stories, setting acceptance criteria, and managing sprint cycles to deliver high-quality web features on time.

AI & Platform Innovation:
Actively seek opportunities toleverageAI within the product management lifecycle (e.g., using AI tools to streamline backlog management, generate technical specs, oroptimizeweb performance testing) to help the engineering team "go fast."

Cross-Functional Collaboration & Leadership

Partner with Marketing & CRO:
Act as the primary technical partner to the CRO and Discoverability teams, ensuring the platform supports complex A/B tests, personalization campaigns, and technical SEO requirements.

Stakeholder "Selling" & Communication:
Translate technical platform updates into clear business narratives and present roadmaps confidently to executive leadership to secure investment for platform evolution.

Work with UX & Engineering:
Collaborate with UX/UI designers on platform capabilities and partner deeply with web engineering to deliver high-quality code on…