Lead Digital Product Manager, Falcon Guide (Remote

As a global leader in cybersecurity, Crowd Strike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily.

Our customers span all industries, and they count on Crowd Strike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. Crowd Strikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation.

We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented Crowd Strikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters?

The future of cybersecurity starts with you.

Digital Product is Crowd Strike's product team for  — owning the site's roadmap, point of view, and end-to-end experience from awareness to action. This will be a net new role on the digital product team to lead Falcon Guide. Falcon Guide is the team's flagship initiative: an AI-assisted guided discovery and conversion system that evolves in three phases into a fully personalized, agentic buying experience.

This role owns the Falcon Guide product roadmap end-to-end, partnering directly with UX Design, Content, AIO, Engineering, Digital PLG, and Digital Intelligence to define, sequence, and bring it to life with advanced measurement, intelligence and iteration. This role reports to the Director, Digital Product.

• Own the Falcon Guide product roadmap end-to-end — Phase 1 - guided discovery, rules-based conversion acceleration
• Own the Falcon Guide product roadmap end-to-end — Phase 2 - personalized journeys, buying-group identity, CJA/AJO integration
• Own the Falcon Guide product roadmap end-to-end — Phase 3 - Charlotte AI integration, full agentic operating model
• Own the requirements, roadmap and experience for Falcon Guide to operate efficiently and drive conversion, tracking key performance metrics such as:
  Task‑completion rate, Successful action rate, Latency, Cost per action, Adoption by customer segment, Time to value, Consumption and scaled deployment
• Partner directly with peer digital teams, such as:
• Design to guide prototyping and brand guidelines
• Engineering to scope technical feasibility, drive delivery against the roadmap and convert emerging AI patterns into reusable platform capabilities
• Digital PLG to align Falcon Guide's trial‑funnel and personalization touchpoints with the broader conversion motion
• Digital Intelligence to measure engagement, discovery and conversion across customer journeys and segments
• AIO and Content to ensure Falcon Guide's content structure, citation architecture, and generated responses are optimized for AI discoverability and consistent with Crowd Strike's broader AI-share-of-voice strategy
• Represent Falcon Guide's priorities, progress and performance to senior stakeholders, including Digital Experience and Marketing leadership

• B.S./B.A. or equivalent preferred, plus 8+ years of relevant product management experience (flexible depending on demonstrated performance and potential).
• Experience building guided‑discovery, recommendation, personalization, or conversational customer‑facing products.
• Proven experience utilizing AI technologies to enhance decision‑making, streamline workflows and processes, improve efficiency and drive business outcomes.
• Understanding of agent architectures, including planning, memory, tool use, orchestration, and multi‑step reasoning.
• Experience taking products from 0→1 and then scaling them.
• Ability to coordinate engineering, design,…