Manager, Conversion Rate Optimization (CRO

Bentley Systems

Department: Digital Marketing

Reports To: Senior Manager, Conversion Rate Optimization (CRO)

Direct reports: 0

Location: Hybrid, Denver, CO or home‑based, Boston, MA

Why Join Bentley Digital Marketing Now? There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry‑leading software company, we are undergoing a rapid, high‑impact digital transformation. We are heavily investing in modern marketing technology, forward thinking strategies, and data‑backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world’s infrastructure, paired with the agility and "builder" mentality of a startup.

We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.

We are seeking a highly technical, detail‑oriented Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands‑on expert responsible for designing, building, and launching experiments across our corporate B2B website and e‑commerce storefront.

You will live in our Optimizely environment, transforming strategic concepts into brand‑compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward‑thinking, AI‑driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows.

• Experimentation & Prototyping
  • Hands‑On Test Build & Deployment:
    Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform.
  • Design & Prototyping:
    Design and build functional, high‑quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines.
  • Personalization Execution:
    Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments.
  • AI‑Assisted Execution:
    Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds.
• Analysis & Insights
  • Deep‑Dive Analytics:
    Actively monitor active experiments and utilize web analytics (Google Analytics
    4) to ensure data is capturing correctly and tests are reaching statistical significance.
  • Behavioral Research:
    Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities.
  • Test Reporting:
    Compile detailed post‑test analysis, documenting the "why" behind the results, and provide data‑backed recommendations for the next iteration to the Senior Manager of CRO.
• Lifecycle & E‑commerce Execution
  • Optimize the Funnel:
    Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment.
  • Support Lifecycle Campaigns:
    Work in tandem with the broader team to optimize on‑site elements of trial nurture programs and abandoned cart initiatives.
• Cross‑Functional Collaboration
  • Partner with UX & Design:
    Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand‑compliant variations within Optimizely.
  • Work with Engineering:
    Partner with web development teams for complex, server‑side tests or API integrations that go beyond standard frontend DOM manipulation.
  • QA & Troubleshooting:
    Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

• Experience:
  
  6+ years of experience in digital marketing, web optimization, or e‑commerce, with a heavy focus on hands‑on CRO execution.
• Testing Tools (Critical):
  Deep, hands‑on expertise with the Optimizely suite…