Salesforce & Pardot Manager (Direct, Remote-United States

Salesforce Platform & Pardot Manager

Location:

Remote (U.S.)

Employment Type:

Full-Time

We are seeking an experienced Salesforce Platform & Pardot Manager to lead the administration, optimization, and strategic evolution of a Salesforce ecosystem while managing Pardot (Marketing Cloud Account Engagement) initiatives. This role combines hands-on platform management with marketing automation expertise to support revenue-generating teams through scalable processes, automation, data integrity, and reporting.

The ideal candidate brings a strong background in Salesforce administration, Pardot management, and Revenue Operations within a B2B environment. This individual will work cross-functionally with Sales, Marketing, Customer Success, and Operations teams to improve efficiency, drive adoption, and deliver impactful business outcomes.

• Own and optimize the Salesforce ecosystem, including Sales Cloud, CPQ, and Pardot (Marketing Cloud Account Engagement).
• Administer and support multiple Pardot instances, including:
  • Campaign architecture
  • Audience segmentation
  • Engagement programs
  • Lead scoring and grading
  • Marketing attribution
• Manage user support requests, troubleshooting, documentation, and platform training.
• Drive platform adoption and continuous process improvements.

• Design and implement scalable Salesforce solutions using Flows, automation, validation rules, and AI-enabled capabilities.
• Manage integrations across marketing and sales technology platforms to support lead management, campaign tracking, and data synchronization.
• Identify opportunities to improve operational efficiency through automation and innovative technologies.
• Ensure system scalability, reliability, and alignment with evolving business requirements.

• Establish and maintain data governance standards across Salesforce and Pardot.
• Build and maintain dashboards, reports, and attribution models that provide actionable business insights.
• Improve visibility into pipeline performance, forecasting, and revenue operations metrics.
• Support data-driven decision-making across customer-facing teams.

• Partner with Sales, Marketing, Customer Success, and Operations stakeholders to align systems, processes, and reporting with business objectives.
• Serve as the internal subject matter expert for Salesforce and Pardot.
• Deliver training, best practices, and enablement resources to end users.
• Balance ongoing support activities with strategic platform enhancements and optimization initiatives.

• 5+ years of Salesforce Administration experience.
• 2+ years of hands-on Pardot (Marketing Cloud Account Engagement) experience.
• Strong expertise in Salesforce configuration, automation, and administration.
• Experience with Sales Cloud and reporting/analytics capabilities.
• Proven ability to manage both operational support and strategic projects.
• Demonstrated experience leveraging AI technologies to improve:
  • Process automation
  • Data quality and enrichment
  • Reporting and forecasting
  • Operational efficiency

• Experience in B2B SaaS or other high-growth technology environments.
• Strong Mar Tech expertise, including Pardot campaign management, lead scoring, engagement programs, and Salesforce-Pardot integrations.
• Experience with additional marketing automation platforms such as Hub Spot or Marketo.
• Familiarity with Apex or other programmatic Salesforce solutions.
• Experience with business intelligence and analytics tools.
• Knowledge of Salesforce AI capabilities, including Einstein, or comparable platforms.
• Project management experience within Agile or Scrum environments.

Required

• Salesforce Certified Administrator

Preferred

• Salesforce Advanced Administrator Certification

This is an opportunity to make a significant impact by building and scaling critical Salesforce and marketing automation capabilities that support business growth. You'll collaborate with cross-functional teams, drive strategic initiatives, and leverage modern technologies, including AI, to improve processes and business outcomes.