Senior Manager of Digital Product & Operations

Job Title:

Senior Manager of Digital Product & Operations Job Level: Senior Level Job Type: Full-Time, Exempt

Job Location:

Cotopaxi HQ:
Salt Lake City, Utah (Remote Work Available in MST or PST)
Job Compensation: $75-90k plus annual bonus potential

About Cotopaxi:

We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for Good promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need.

So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

We’re looking for a consumer-focused, digitally savvy eCommerce Senior Manager of Digital Product & Operations to help shape the future of  Reporting to the Director of eCommerce, you’ll lead the evolution of our digital experience using customer insights, data, technology, and emerging trends to identify opportunities, prioritize our roadmap, and bring new ideas to life. You’ll work across Engineering, UX/UI, Brand, Creative, Merchandising, and eCommerce to deliver thoughtful site enhancements, streamline operations, and create an exceptional shopping experience for our customers.

The ideal candidate is equal parts strategic thinker, problem solver, and doer - someone who brings structure to complexity, thrives in a fast-moving environment, and isn’t afraid to roll up their sleeves to get things done. They’ll help Cotopaxi stay ahead of what’s next in eCommerce, from SEO and AI-powered search to onsite merchandising and emerging technologies, while keeping our purpose at the center of the work.

At Cotopaxi, we believe business can be a force for good, and you’ll help make that belief tangible through a digital experience that inspires people to explore, adventure, and do good.

• Own and continuously evolve ’s digital product roadmap, partnering with eCommerce, Engineering, UX/UI, Brand, Creative, and Merchandising to prioritize and deliver site enhancements, new functionality, and technical capabilities.
• Lead cross-functional digital product initiatives from concept through launch and optimization, balancing customer needs, business impact, technical requirements, resources, timelines, and budget.
• Establish scalable processes and best practices for digital product development, prioritization, and continuous improvement.

• Lead day-to-day site operations and content management, ensuring a high-performing, stable, and seamless customer experience.
• Partner cross-functionally to optimize the customer journey, conversion, onsite search, merchandising, and overall site experience.
• Own ’s organic visibility strategy across traditional search and emerging AI-driven discovery channels, partnering with Engineering and Content/Brand to improve SEO, AEO/GEO, and discoverability.
• Stay current on eCommerce and consumer technology trends, identifying opportunities to innovate and drive growth.

• Own recurring eCommerce performance reporting, including our proprietary Del Dia collection results, ensuring accurate, actionable, and timely insights for the eCommerce team.
• Leverage customer behavior, site analytics, and product/category KPIs to identify trends, risks, and opportunities and inform roadmap priorities.
• Establish measurable outcomes for digital initiatives and use performance data to continuously optimize the site and customer experience.

• Evaluate and optimize Cotopaxi’s eCommerce technology stack, partnering with Engineering and the Director of…