Senior Manager, Marketing Analytics & Growth Strategy (Remote

Senior Manager, Marketing Analytics & Growth Strategy

First American Exchange Company is seeking a Senior Manager, Marketing Analytics & Growth Strategy to help lead the next phase of growth for a proven, high-performing marketing organization. This newly created role will connect marketing activity to leads, completed exchanges, revenue and broader business outcomes; improve attribution and forecasting; and translate complex data into clear recommendations for senior leadership.

The Senior Manager will initially lead a two-person performance marketing function and directly manage the Marketing Campaign Manager. Together, the team will combine analytics, business insight and campaign execution to improve the performance of paid-media initiatives, particularly paid search. The Senior Manager will hold overall accountability for results and partner closely with the Campaign Manager to connect platform activity to 1031 Exchange business outcomes, generate deeper campaign insights, and continuously improve targeting, testing, optimization and return on investment.

The role will also advance the team's use of AI, automation and emerging marketing technologies to improve strategy, execution, measurement and operating efficiency. The ideal candidate is a commercially minded marketing analytics leader who can find the story behind the numbers, lead collaborative teams, challenge assumptions and help leaders determine what to do next.

• Analyze lead, customer, order, transaction, revenue and marketing data to identify trends, risks and growth opportunities.
• Connect marketing programs to lead quality, conversion, completed orders, revenue, customer acquisition cost, cost per order and return on investment.
• Lead the continued development of attribution, cohort reporting and performance measurement across media platforms, website activity, Salesforce and transaction data.
• Establish consistent definitions, business logic and methodologies for funnel, channel and revenue reporting.
• Develop lead, order and revenue forecasts using historical performance, customer behavior, market indicators and appropriate predictive techniques.
• Translate complex analysis into concise executive summaries, business cases and actionable recommendations.

• Lead the performance media function, integrating analytics, strategy, campaign execution, testing and optimization around shared business goals.
• Partner closely with the Marketing Campaign Manager to translate campaign, audience, lead, order and revenue data into actionable insights and performance improvements.
• Own the overall performance of paid search and other performance media, while the Campaign Manager leads day-to-day campaign execution and optimization.
• Set channel strategy, goals, budgets, priorities and testing plans across Google Ads, Microsoft Advertising, Performance Max, display, DV360, retargeting and emerging acquisition channels.
• Evaluate media performance based on downstream business outcomes and recommend budget shifts, audience strategies, landing-page improvements and corrective actions.
• Establish a strong operating rhythm for the function, including shared goals, regular performance reviews, business context, knowledge sharing and continuous improvement.

• Identify and prioritize practical uses of AI and automation across analysis, reporting, attribution, forecasting, audience segmentation, campaign execution and customer engagement.
• Automate repeatable reporting and marketing-operations processes to improve speed, consistency, scalability and resilience.
• Improve dashboards, scorecards, automated alerts and data documentation while reducing manual work and key-person dependency.
• Evaluate emerging marketing and analytics technologies based on business value, data readiness, implementation requirements and measurable return.
• Partner with Marketing Operations, Salesforce, Product, Technology and enterprise data teams to improve data quality, system integration and workflow automation.
• Establish appropriate standards for data privacy, validation, governance and human review of AI-generated analysis and consequential decisions.

• Partner with Marketing leadership to identify and prioritize opportunities for profitable growth across audiences, channels, products, partnerships and customer experiences.
• Recommend where to increase investment, improve execution, test new approaches or discontinue underperforming activity.
• Serve as the analytical partner to leaders across website, SEO, content, webinars, email, social media, Salesforce and marketing automation.
• Align Marketing, Sales, Operations, Product and Finance around shared funnel definitions, reporting standards and business outcomes.
• Influence decisions through collaboration, credibility and sound judgment, and translate technical or analytical concepts for nontechnical…