CRM Administrator

Company Description

The Recreational Group designs, manufactures, and installs premier surfacing solutions that support healthy, active lifestyles across residential, commercial, and athletic environments. Its products are trusted by top athletic facilities, elite golfers, and leading landscape professionals who demand high performance and durability. The organization is known for highly trained and specialized staff who are recognized as experts in the surfacing industry.

The CRM Administrator is a full-time hybrid role based in Dalton, GA, with some flexibility for work-from-home arrangements. In this role, the CRM Administrator will manage and optimize the organization’s CRM platform (primarily Hub Spot) to support sales, marketing, and customer service operations. Day-to-day responsibilities include configuring and maintaining CRM workflows, fields, reports, dashboards, and user permissions; monitoring data quality; and troubleshooting system issues.

The CRM Administrator will collaborate with cross-functional teams to gather requirements, implement enhancements, support user training, and ensure that CRM processes align with business objectives. This role also involves documenting system changes, maintaining best practices, and contributing to continuous improvement of CRM usage and performance. The ideal candidate is a Hub Spot power user with a passion for optimizing systems, solving complex challenges, and enabling teams across Sales, Marketing, Operations, IT, and Customer Experience to work smarter and more collaboratively.

• Lead the end-to-end setup of new business units within Hub Spot, ensuring correct segmentation, reporting, and functionality for each.
• Configure CRM architecture to align with organizational goals across multiple divisions and customer segments.

• Maintain and regularly audit Hub Spot data to ensure accuracy, consistency, and compliance with internal standards.
• Manage user access, roles, and permissions to safeguard data and streamline collaboration and ensure compliance with minimum user standards.
• Support data hygiene efforts, including duplicate record cleanup and field standardization.

• Audit and refine existing workflows, automations, and lifecycle stages to optimize performance.
• Build and maintain internal processes for lead management, customer onboarding, and task tracking.
• Develop and support pipelines for Sales, Marketing, and Customer Success.

• Create, audit, and manage real-time dashboards and reports that inform business decisions across departments.
• Analyze CRM data to identify trends, provide actionable insights, and recommend system improvements.

• Collaborate closely with Sales, Marketing, Customer Experience, IT, and executive leadership to ensure the CRM meets departmental needs.
• Support sales initiatives by building assets like contact lists, custom reports, and activity tracking.
• Provide user training and support to ensure platform adoption and proper usage.

• Manage and update backend configurations across Marketing Hub, Sales Hub, Service Hub, and CMS.
• Ensure the platform is fully integrated with other business systems and tools.
• Serve as the go-to expert for troubleshooting issues, fielding user questions, and implementing technical solutions.

• Play a pivotal role in the implementation of our Customer Experience strategy within Hub Spot.
• Develop the technical framework and execution plan for adopting Net Promoter Score (NPS) surveys and Customer Health Scores to better understand and serve our customers.
• Stay current with evolving Hub Spot features and tools and ensure we're leveraging new technologies—such as Breeze AI—to enhance customer experience and engagement.

• Deep knowledge and hands-on experience with Hub Spot, especially with Business Unit/Brands set up and multi-hub administration.
• Strong analytical skills and the ability to translate business needs into CRM configurations.
• Demonstrated experience building…