Remote Sr. Director, CRM Strategic Operations and Enablement

We have many opportunities available on our other career site pages.  to link to our careers page! Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands:
Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox,  and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us.

We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us! Signet requires a centralized leader across our core North America brands to play a pivotal role in developing and instituting CRM best practices, operational discipline, and execution standards across.

The Senior Director, CRM Strategic Operations and Enablement will lead a new team to own the implementation of strategy, governance, and operational framework for CRM across email and SMS while playing a heavy role in developing the standards. Key focus areas include identifying opportunities for list growth, protecting list hygiene, ensuring adherence to channel compliance, determining new opportunities, making advancements with AI, and leading best practices.

They will lead their two direct reports, Manger, CRM Operations and Enablement, in prioritizing projects and ensuring alignment to the CRM roadmap. This role will partner closely with IT, Mar Tech, Brand teams, CRM Directors, and external vendors to ensure cross department goal sharing and ensure CRM programs are executed with consistency, quality, scalability, and measurable business impact. While not responsible for technical solves, must possess an understanding of technical requirements and know how to work with the teams needed to solve tech issues or advancements.

They will report directly to the Sr. Dir., CRM Strategy & Customer Engagement who will lead channel brand-specific roadmaps. This role will work closely with the Brand Family CRM Directors who own brand-level campaign planning and execution, providing strategic guidance, operational structure, best-practice leadership, and cross-functional coordination to enable stronger performance across the CRM organization. The ideal candidate is a strong cross-brand operator and strategic CRM leader who can connect marketing strategy, technology, process, data, customer experience, and vendor capabilities.

This person must be able to influence teams, simplify complex operational challenges, and produce clear, executive-level communications that drive alignment and decision-making.

• Implement CRM operations and enablement across email and SMS for core North America brands. Play a pivotal role in defining and adopting the CRM strategy, operating principles, governance routines, and best-practice standards that guide CRM execution across Signet brands. Establish clear expectations for how email and SMS programs are governed, protecting the foundation of the programs and ensuring list health. 40%
• Partner closely with the CRM Directors who oversee day-to-day email and SMS planning and deployment for each brand. Provide strategic guidance, shared learnings, performance insights, and operational support to improve consistency, personalization, segmentation, journey development, testing, and channel effectiveness across brands. 30%
• Serve as…