Marketing Technologist
Buffalo, Erie County, New York, 14266, USA
Listed on 2026-09-12
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IT/Tech
Digital Marketing, SEO -
Marketing / Advertising / PR
Digital Marketing, SEO
Join Aleron Group, a global workforce and business solutions company that builds relationships and empowers the workplace. Since 1957, we've been at the forefront of the workforce industry. Our renowned portfolio of companies, including Acara Solutions, Acara Solutions India, Broadleaf Results, Lume Strategies, Talent Rise, and Viaduct, delivers tailored talent solutions, workforce management, IT services, and more to meet the ever-evolving needs of our clients.
We transform the workplace for people and businesses around the world. Our mission is to build a global network of skilled, passionate professionals like you, empowering your growth and success every step of the way.
- Full benefits package that includes health insurance, health savings account, dental insurance, disability insurance, life insurance, vision insurance, and 401(k)
- * Pay: $75,000 - $80,000/yr
- Flexible work options available
We're looking for a Marketing Technologist with 7-10 years of experience who knows the technical side of marketing inside and out. You should be comfortable building and optimizing landing pages, running A/B tests, creating and running email campaigns, and working inside CRM and marketing automation platforms without needing much direction.
This role sits across our family of brands, so you'll need to move between projects and priorities easily. A design background is a plus, but the most important thing is that you're a genuine self-starter who takes ownership of your work and gets it done.
Essential Duties and Responsibilites- Manage A/B testing across multiple channel
- Create and optimize landing pages
- Make website updates as needed across our five brand sites, including building and updating templates
- Find and fix website errors before they become a problem
- Evaluate our brand websites through a conversion and user experience lens, with a real understanding of the business, goals, and objectives behind each one
- Work within our CRM and marketing automation systems
- Work independently and as part of a team to hit individual, brand, and department goals
- Partner with brand leaders to strategize and plan digital marketing campaigns that actually work
- Build and run email campaigns, including creating templates
- Develop keyword ad copy, keyword lists, and campaign strategy that follows search engine guidelines and best practices while meeting brand goals
- Run SEO audits across our brand sites and fix on-page issues like broken links, slow pages, and missing metadata
- Keep an eye on how our brands show up in both traditional search and AI search tools (ChatGPT, Gemini, AI Overviews), and adjust content and site structure as that keeps changing
- Use AI tools to work faster and smarter across content, testing, and reporting
Required:
- 7-10 years of experience in digital marketing or marketing technology
- Strong analytical skills and comfort manipulating data in Excel
- A true self-starter, comfortable working autonomously and staying motivated
- Sharp organizational skills and attention to detail
- A creative thinker who can also work independently
- Design experience is a plus (Figma, Canva, Adobe Creative Suite, or similar)
- Comfortable working inside a CMS (Word Press or similar) - basic HTML/CSS is a bonus, not a requirement
- Experience analyzing websites using tools like Google Analytics and other reporting platforms
- Familiarity with SEO tools like Semrush, Screaming Frog, or Google Search Console
- Comfortable using AI tools day-to-day and curious about how AI is changing search and marketing
- A superior problem solver who genuinely likes figuring things out
- This role operates in a modern, hybrid work environment, utilizing technology such as laptops, video conferencing tools, cloud-based applications, and collaborative platforms. Flexibility for remote work is supported, while in-office settings may still involve the use of standard office equipment like computers, telephones, and printers.
- The physical demands described here are representative of those required for an employee to successfully perform the essential functions of this job. While carrying out job duties, the employee must regularly be able to speak clearly and hear effectively to communicate with others. The role also frequently requires standing, walking, using hands for fine motor tasks, and reaching with arms.
- Possess a valid driver's license, a good driving record, and a serviceable…
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