Lead, Digital Product Management

Lead, Digital Product Management Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values
- Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Lead Product Manager
- Decide, will focus on driving decision clarity and enabling conversion across the early stages of the digital journey. This role is responsible for building and optimizing web experiences that help consumers confidently evaluate products and progress toward purchase, strengthening the connection between product discovery and conversion.

In this role, you will partner closely with product, design, engineering, analytics, merchandising, and marketing teams to deliver seamless, data-driven experiences that improve customer engagement, product understanding, and progression through the shopping journey. You will play a critical role in accelerating digital growth by enhancing how consumers interact with products and move toward conversion within the ecommerce ecosystem.

• Own and shape the Decide web roadmap from ideation through post-launch optimization, balancing long-term platform investments with a test-and-learn approach that drives measurable improvements in customer decision-making and purchase consideration.

• Drive consumer confidence and decision clarity by shaping how product information and storytelling come together on-site — creating the conditions for customers to move forward with purchase intent.

• Define the success metrics for the Decide experience, using qualitative and quantitative data and competitive benchmarks to surface opportunities and measure the impact of what ships.

• Influence priorities and drive alignment across global cross-functional partners — ensuring initiatives are well-sequenced, clearly scoped, and connected to broader business outcomes.

• Stay ahead of emerging ecommerce patterns, AI-driven capabilities, and digital experience trends — identifying opportunities to differentiate the product evaluation experience before they become table stakes.

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR Typically 9 years of relevant work experience without degree

• Expertise in using data to drive product decisions and measure impact, with experience in A/B testing, user research, and the ability to self-serve insights and build dashboards using analytics tools such as Adobe Analytics and Datadog.

• Proven ability to influence priorities and drive alignment across global cross-functional partners, navigating complex stakeholder environments and delivering successful product outcomes across teams and time zones.

• Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways — comfortable framing problems and solutions logically and persuasively in both written and verbal communication, including executive-level audiences.

• Experience working in agile environments with a strong command of the full product lifecycle from ideation through post-launch iteration, including ownership of roadmap delivery and continuous optimization.

• Location: Home Office

• Work Schedule: Fully Remote

• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

• No relocation provided

$-$ USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial…