SEO Strategist; Remote Job Bowling Green Kentucky USA,IT/Tech

Final date to receive applications: Friday, August 21st at 12:00pm central time.

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Who We Are

M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.

Guiding Principles

Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.

Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.

Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

To learn more about us we encourage you to visit our company page.

To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.

Role Summary

The SEO Strategist supports the execution of M-Files' organic growth, search, and AI optimization strategy by implementing SEO best practices, maintaining, auditing, optimizing website content, and assisting with technical SEO initiatives. Working closely with the VP of Product Marketing, SEO Strategist, Website Manager, and Product Marketing team, this role focuses on improving content discoverability across traditional search engines and AI-powered search experiences.

Key Responsibilities SEO Content & On-Page Optimization (approx. 60–70%)

Implement on-page SEO recommendations, including title tags, meta descriptions, header structure, image alt text, internal linking, and URL optimization
Optimize existing website pages, blog posts, landing pages, and solution pages for target keywords and search intent
Publish and maintain SEO-focused content, including pillar pages, competitor comparison pages, and blog content
Conduct routine content audits to identify optimization opportunities and ensure content aligns with SEO best practices
Support AI optimization initiatives by implementing structured content, optimizing for Answer Engine Optimization (AEO), and maintaining AI visibility assets such as llms.txt

SEO Monitoring & Website Quality Assurance (approx. 15–20%)

Monitor website health using SEO tools such as Bright Edge, NPD, Google Search Console and Semrush to identify SEO issues and opportunities
Identify and resolve basic website issues that impact SEO, including broken links, missing metadata, image issues, and content discrepancies
Track keyword rankings, organic traffic, and page performance, escalating technical issues to the SEO Strategist or Website Manager as needed
Perform regular SEO quality assurance checks to ensure new content follows established SEO and AI optimization standards

Marketing Team Support (approx. 15–20%)

Collaborate with digital marketing, and product marketing teams to develop competitive content, FAQs, and messaging that improves click-through rates across website banners, paid search, AI search advertising, and other campaign placements
Assist with competitor research, keyword research, content…