Marketing Analyst III

Overview

About This Role

Location:
Franklin, TN corporate office with remote work flexibility

This position involves executing various analysis and marketing tasks with a primary goal andobjectiveof improving Acadia and its brands. This role is the lead analyst role and will own the data, systems, and processes that inform our data-driven marketing approach across the entire department. Knowing the ins and outs as the resident expert for our data collection systems, tracking solutions, visualization tools, GA4, Google Tag Manager, and analytical approach are all key responsibilities for this lead role.

This role will manage GA4 and Google Tag Manager across Acadia’s many websites to ensureaccuratetracking, consistent implementation, reliable reporting, and scalable measurement practices. This is a visionary role that looks beyond what is currently being done and builds new systems, reports, automated workflows, and processes that allow the department to be more agile, efficient,accurate, urgent, and strategic in our marketing approach.

This role will responsibly use approved AI tools to improve efficiency, reduce manual effort, enhance workflow automation,identify process improvements, and support faster, more consistent marketing insights. Leading peerstoexecute on improved workflows, analysis approach/activation, automation adoption, tracking governance, and ensure data integrity is required. The scope of marketing data analysis crosses all areas including website optimization, paid media strategy, marketing automation, brand reputation& PR, and more.

Our Mission

At Acadia Healthcare, we exist to Lead Care with Light. Every day, our teams help improve lives, inspire hope, and elevate communities through compassionate behavioral healthcare.

Compensation & Benefits

We value your expertise and dedication—and we invest in your success.

• Competitive Base Salary commensurate with experience
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and recognized holidays
• Company-paid Basic Life and AD&D Insurance
• Employee Assistance Program (EAP) and mental wellness resources
• Opportunities for professional growth and advancement within Acadia’s nationwide network

What You’ll Do

• Own the data capturing systemsandvisualization tools,ensuring 95% + data accuracy.

• Leverage approved AI-enabled tools to streamline recurring reporting, automate manual marketing workflows,identify efficiency opportunities, and improve speed, consistency, and accuracy of analysis.

• Manage GA4 and Google Tag Manager across Acadia’s many websites, including tracking implementation, tag governance, event measurement, QA, troubleshooting, and alignment with reporting needs.

• Troubleshoot and problem solveacrossall areas of the department with urgency.

• Create newdaily, weekly, monthly, quarterly, and annual reports with actionable insights.

• Develop andmaintainautomated dashboards, alerts, templates, and repeatable processes that support faster decision-making across marketing channels.

• Marketing tools / platform audits & maintenance to ensure data integrity.

• Evaluate emerging AI and automation capabilities for appropriate business use, including opportunities for predictive insights, campaign optimization, data quality improvement, and process standardization.

• Data analysis from Google Ads, Google Analytics,Salesforce and other internally used platforms.

• Competitor research & analysis.

• Implement project tasks,meet timelines, and communicate effectively.

• Continuously strivefor quality improvement byidentifyingand understanding issuesand opportunities.

OTHER FUNCTIONS:

• Oversee internal processes and/or focus areas.

LICENSES/DESIGNATIONS/

CERTIFICATIONS:

• REQUIRED: Google Analytics PREFERRED:Salesforce CRM…