Senior Systems Analyst, Digital Experience Platform & Author Enablement Remote Engineering

What You'll Do

Avalara'swebsiteplatform is only as valuable as the authors who use it every day to publish content. Today, author success depends heavily onexpertisewith theCMSand web marketing practices, which slows content velocity and creates inconsistent, off-brand, or low-ROI use of the platform.

This role exists to change that: to own the template and component library as a product, define its scope and guardrails, and make the authoring experience simple enough that any content contributor can succeed without platform

The business outcome is faster, more consistent, and more measurable content production, with design and functionality decisions anchored to brand integrity and return on investment rather than ad hoc requests.

• Own and govern the CMS template and component library, defining the scope, limits, and supported features of each component so authors have a clear, sustainable toolkit to work within.

• Set the boundaries of design and feature influence on the platform, ensuring new functionality is added only where it reinforces brand consistency and demonstrates a clear return on investment.

• Define what behavioral data must be captured across templates and components to drive understanding of common visitor behavior.

• Act as the primary source of truth on platform capabilities and constraints for internal stakeholders, tailoring explanations for both content-management-fluent and non-technical audiences.

• Support teams working on internationalization and localization projects. Guide teams through the workflows that enable content publishing across multiple geographies.

• Continuously improve the usability of the template and component library, lowering the learning curve so authors can succeed with less reliance on specialized CMS or web marketing skills.

• Demonstrate platform functionality and design potential to stakeholders exploring new ways to promote their products, translating technical capability into business opportunity.

• Identify shortcomings in the platform and translate them into clear, prioritized requirements for the CMS development teams.

• Identify gaps in content analysis and reporting tools and define requirements to close them so stakeholders can trust the data behind their content decisions.

• Define the constraints and guardrails within the authoring environment needed to protect SEO, tagging, and asset management integrity, without unnecessarily limiting author flexibility.

• Define the strategy for asset management and oversee the implementation of standards and practices for asset upload, metadata assignment, and retrieval.

• Use AI to accelerate and improve this work end-to-end, with particular emphasis on helping authors and content creators succeed without needing deep CMS or web marketing expertise.

What You'll Need to be Successful

• Drive measurable improvements in content and campaign creation outcomes for engagement and conversion, increasing stakeholder confidence in the platform across both technical and non-technical teams.

• A governed component library and change process is in place, with a measurable reduction in one-off, duplicate, or unsupported components.

• Authors show a measurable improvement in time-to-publish and a measurable reduction in platform-related support requests, driven by usability improvements to templates and components.

• Analytics and behavioral data capture is defined and implemented across most templates and components, enabling stakeholders to self-serve engagement reporting.

• Asset management standards (upload, metadata, retrieval) are defined, adopted, and show measurable improvement in asset findability and metadata completeness.

In this role you will

• Use AI to…