Digital Marketing Specialist; Remote

Reporting to: AD, Digital and Partner Marketing Compensation: $58K - $75K USDEmployment:
Full Time

Who we are:

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact m evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change.

Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website .org.

The Digital Marketing Specialist plays a critical role in supporting WES’s evolving digital marketing strategy. This position reports to the Associate Direct, Digital and Partner Marketing and focuses on day-to-day execution, reporting, and project management across SEM, SEO, and GEO (Generative Engine Optimization) and AI searchability initiatives. The Digital Marketing Specialist assists with high-impact projects such as webinars, conferences, podcast series, and e-commerce transformation.

• Manage and optimize SEM campaigns across Google Ads and other platforms.
• Implement SEO best practices for website content and landing pages.
• Support GEO and AI-driven search optimization strategies to improve global visibility and future-proof WES’s digital presence.
• Monitor campaign performance, analyze data, and prepare reports with actionable insights.
• Collaborate with the content team to design and produce digital marketing assets for multiple channels (website, paid ads, social media).
• Coordinate logistics, asset creation, and post-event reporting for applicant-facing webinars and major conferences.
• Assist in planning, scheduling, and execution of WES’s new podcast series, ensuring timely delivery and cross-team collaboration.
• Collaborate with internal teams on e-commerce transformation projects to align marketing strategies with new platform capabilities.
• Review and help fix Google Tags in Google Tag Manager to ensure accurate tracking and reporting.
• Executing, scheduling, and monitoring email campaigns to build engagement

Required

• Bachelor's degree in marketing, communications, advertising, business management, or in a related field preferred.
• At least 2 years' experience as a marketing specialist, or a similar role.
• Strong understanding of SEM, SEO, GEO, and digital analytics tools (Google Ads, GA4, Tag Manager).
• Experience in gathering and interpreting customer experience information.
• Knowledge of online customer engagement platforms and channels.
• Exceptional interpersonal skills and a client-centered approach.
• Great organizational and time management abilities with the ability to handle shifting workloads and priorities.
• Experience reporting up and identifying trends or opportunities for process or improvement.
• Ability to both think strategically and execute tactically.
• Excellent verbal and written communication.
• Project work demonstrating understanding of digital user experience and technology platforms.
• Advanced computer proficiency.
• Proactive, self-starter who is comfortable working in a remote, fast-paced environment.
• Demonstrates adaptability when it comes to shifting priorities and change.
• Demonstrate strategic thinking driving campaigns, value propositions and managing multiple projects.
• Outcome-orientated, quantitative, and qualitative problem-solver; comfortable with ambiguity, displaying superb pattern-recognition abilities.
• Experienced working in a rapidly evolving, entrepreneurial, technology and service driven, client-focused environment.
• Action orientated individual, thinking, and leading “out of the box.
• Strong alignment with WES mission and values anddemonstratesa growth mindset

Joining our team at WES means embarking on a purpose-driven career with a global impact, where you contribute daily to making a tangible difference in the lives of people worldwide. You'll thrive in an employee-centric environment, with access to learning opportunities, pathways for personal and professional development, and…