Digital Marketing Specialist Senior Job Minneapolis Minnesota USA,IT/Tech

Location Address:

2925 Chicago Ave Loading Dock Minneapolis, MN

Date Posted:

September 21, 2026

Department:

Mktg Stgy and Digital Mktg

Shift:

Day (United States of America)

Shift Length:

8 hour shift

Hours Per Week:

Union

Contract:

Non-Union-NCT

Weekend Rotation:

Occasional

Job Summary:

Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health. Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care. This includes you and your loved ones.

We are committed to providing whole person care, investing in your well-being, and enriching your career.

Key Position Details:

This is a remote-based position with periodic onsite expectations for meetings, training, collaboration, or other business needs. To support these requirements, candidates must reside within commuting distance of Minneapolis, MN.

1.0 FTE (80 hours per two-week pay period)
8-hour day shift
Occasional weekend rotation

Preferred skills and experience:

Marketing analytics, measurement, and reporting
Analytics platform implementation, adoption, and optimization (Amplitude, GA4, etc.)
Customer journey, funnel, and conversion analysis
Dashboard development and reporting automation
Integration of data across CRM, website, marketing, and analytics platforms
Attribution modeling, KPI development, and measurement framework design
Data governance and data quality management
Translating complex data into actionable business recommendations
Identifying opportunities to improve marketing effectiveness, customer engagement, and return on investment

We're also looking for someone with strong consulting and communication skills who can:

Partner effectively with leaders and stakeholders across departments
Translate technical findings into clear, actionable insights for non-technical audiences
Build relationships and collaborate across marketing, operations, digital, and analytics teams
Use data storytelling and presentation skills to influence decision-making
Drive adoption of new analytics tools, processes, and measurement approaches

Job Description:

The Digital Marketing Consultant leads and consults the planning of digital strategies including: the website and directory listing management for engagement marketing, SEARCH ENGINE OPTIMIZATION and Paid Search and Social Media strategies. Develop Analytics/Reporting that drives the strategy for all online platforms and ensuring the health of the online businesses through strong partner relationships, detailed reporting, analysis and optimization system-wide.

Principle Responsibilities

Strategic Planning
- Lead, consult and develop overarching digital marketing plans, process and implementation for all digital assets: website, email, blog, video, social media and app platforms.
- Create effective search engine marketing and content marketing strategies to help connect our customers and prospective customers to meaningful product and marketing experiences.
- Identify target audiences and devising digital campaigns that engage, inform and motivate.
- Management of marketing efforts that support digital products: ah.org, MyAccount, Apps. Recommend web enhancements that increase engagement i.e., provider carousels, interactive quizzes.
- Create paid media campaigns and optimize based on pre-determined KPIs.
Communication & Collaboration
- Collaborate with Dig Ex and enhance existing user experience.
- Develops recommendations for the outreach teams to develop stronger digital lead tracking and reporting communication.
- Creates digital assets with Dig Ex team including landing pages, emails that effectively support marketing plan tactics, campaign strategies, and follow brand standards.
- Provides marketing automation support for marketing campaigns, nurture campaigns, and client and internal events.
Strategic Operations
- Identify trends and insights, and optimize spend and performance based on the insights.
- Leverage analysis to inform content creation and campaign strategies, improving search performance.
- Develops and synthesizes reporting data for landing pages, emails and leads for all digital marketing campaigns.
- Develops marketing campaign templates to track and report campaign results throughout the organization, including metrics and analysis of results and recommended adjustments to the campaign.
- Analyzes marketing and data (campaign results, conversion…