Sr. Manager, Marketing Operations AI & Transformation

About the Role

We are seeking a Senior Manager, AI & Transformation that leads the design, deployment, and adoption of AI-driven systems across Global Marketing Operations-spanning predictive modeling,agenticAI workflows, and intelligent automation. This role sits at the intersection of data science,Mar Tech, and organizational change: building the models and tools that determine which accounts and contacts to pursue and how to engage them, while also leading the broader shift in how the marketingoperationsorganization works with AI day to day.

Reporting to the Director of Marketing Operations, this is a working leadership role with a team of 1+ reports to support the function and future potential for team growth. You will lead the AI & Transformation work-stream within the Marketing Operations (MOps) team andwill ship production models and automations directly, while also setting the standards, governance, and enablement programs thatallow the marketing operations teamadopt AI responsibly and effectively.

This role will be responsible for setting the strategy and standards for accelerating Marketing Operations’ AI and automation adoption, while execution will be owned by peers leading our Campaign & Data Operations and Technology Strategy & Operations work streams also within MOps.

- Hybrid in Austin. TX, in the office 3 days per week (Mon, Tues, & Thurs) is preferred.

We are flexible on remote working from home, if you are located in the USA and reside in one of the following states - CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OH, OR, TX or VA.

AI Use Case Strategy &

Roadmap:

• Identify, define, and shape the highest priority AI use cases for the Marketing Operations team

• Definethe scoring architecture for predictive contact & lead scoring and select the model approach in partnership with the Data & AI teamand our Campaign & Data Operations leadinMOps, documenting rationale and validation methodology

• Design & deploy agentic workflows that automate multi-step marketing operations tasks (e.g., campaign QA, reporting assembly, list hygiene, list import) with human-in-the-loop checkpoints where riskwarrantsit

• Evaluate emerging generative AI capabilities (new model releases, agent frameworks) for applicability to Marketing Operations, and pilot before broader rollout

• Establish AI model governance and data quality measures

Change Management & Enablement:

• Champion change management, enablement, and adoption of new automated workflows,agentic capabilities, and process changes through training, communications, playbooks,enablement sessions, and stakeholder engagement

• Establish feedback loops with end users and partners within the Data & AI teamto bring their perspective to planning, implementation, and optimization

• Identify and lead process redesign opportunities where AI removes manual steps entirely, rather than simply speeding up the old process

In-Product AI Utilization & Feature Governance:

• Partnering with our Technology
  
  Strategy team in Marketing Ops,consult on the assessment ofAIcapabilitiesavailable in our existingtechnologystackandmakerecommendations on build/buy/usage
  
  Govern shadow AI: any AI feature activated outside this process is evaluated to determineifit should be integrated or deactivated

• Other duties as needed

• Degree in Marketing,Information Systems,or equivalent applied experience

• 6-8+ years in marketing operations, revenue operations, or applied data science, with at least 2 years leading predictive modeling or AI/automation initiatives

• Prior people management experience, ordemonstratedreadiness to manage a small team

• Hands-on fluency with ,a marketing automation platform (Pardot,Marketo, Eloqua, Hub Spot, or equivalent); working knowledge of SQLand Python required

• Experience…