CRM Segmentation Analyst

About the Role

You will be the person who makes sure the right audience gets the right message. As a CRM Segmentation Analyst, you will build and deliver audience files across direct mail, email, social, mobile app, and SMS using a customer data platform, then QA every segment, flow, and output file before it ships. You will also build the reports and dashboards the marketing team uses to run the business.

If you like owning data from query to delivery and take pride in files that go out on time and clean, this is your kind of work.

• Build and deliver audience segments across multiple marketing channels using a customer data platform (Simon CDP)
• Post campaign data files in various formats to a secure file platform for internal and external partners, and archive them for historical reference
• QA-test segments, flows, and output files to confirm accuracy and performance before delivery
• Develop operational reports and dashboards that support team performance goals and help research data issues
• Build and maintain a daily, monthly, quarterly, and annual campaign calendar so every file deadline is documented and covered
• Mine and analyze data to surface insights and process improvements
• Keep all campaign files in compliance with State, Federal, and organizational data security requirements

• 4+ years delivering targeted audiences in a multi-channel marketing organization
• 4+ years with campaign orchestration technologies
• 4+ years with SQL or other reporting and query tools
• 4+ years building in Power BI, Tableau, or a similar visualization tool
• 4+ years using Jira or an equivalent project management tool
• Bachelor's degree in Information Technology, Database Marketing, or a related field, or equivalent experience
• Working knowledge of database marketing techniques: profiling, segmenting, extracting, and mining large transactional databases
• Experience with marketing channels including ESP, digital ads, push, SMS, and dialers
• Strong skills in Excel, Power BI, and Power Point
• Clear written and verbal communication, strong organization, and close attention to detail
• Comfort working on a team in a fast-paced environment

• Hands-on experience in Simon CDP
• Experience supporting call center or dialer channels alongside digital channels
• A track record of dashboards that changed how a team worked, not only how it reported

• Hybrid role based in Orlando, FL: 3 days in the office, 2 days working from home

• You own the full audience pipeline, from segment logic to delivered file, rather than one slice of it
• Your work touches every channel the marketing team runs, so you build breadth quickly
• Reporting and dashboards you create will guide operational and strategic decisions, not sit in a folder