Ad Operations Manager B2B

The Role

We're looking for an Ad Operations Manager to own trafficking, tagging, and campaign QA across every paid channel our B2B team runs:
Programmatic, Direct I/O, Paid Social, and Paid Search. The role is primarily dedicated to one of Wpromote's largest B2B accounts, a leading financial software company with multiple product lines and business units, with additional support across our other B2B clients as needed. Programmatic and direct buys will generate most of the day-to-day trafficking volume, but you'll be the single point of accountability for tracking and campaign setup across all channels, so the team has one consistent standard rather than channel-by-channel workarounds.

You'll work alongside our channel teams, Client Service, and Analytics as the person who makes sure every campaign is set up correctly, tracked accurately, and launched on time.

This is a hands-on technical role. You'll traffic creatives, build and QA tags, troubleshoot tracking issues, and keep the measurement plumbing clean so the media and analytics teams can trust the data. B2B campaigns often involve long conversion paths, multiple tracking systems, and lead data that has to flow cleanly from ad click to CRM, so you'll need to be comfortable working across ad servers, tag managers, platform pixels, and marketing automation tools.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

* This position may be performed remotely in most states within the US, with some exclusions

** While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

*** This position is not eligible for immigration sponsorship

• Trafficking all programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives, and ensuring every setting is right before launch
• Building, implementing, and QAing impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners, including passing macros and custom variables through the chain so downstream systems get the data they need
• Implementing and QAing site-side tracking across Google Tag Manager, GA4, and platform pixels (Linked In Insight Tag, Meta, and others), using data layer variables for triggers and troubleshooting when tracking breaks
• Owning…