Digital Marketing Coordinator

• Long-term position with job security and opportunities for professional growth.
• Work remotely with flexibility from the comfort of your home office.
• Amazing support from both the local and international community.

Job Title: Digital Marketing Coordinator

Location: Remote

Start Date: Immediate

Job Type: Part-Time (4 hours/day)

We are looking for a Digital Marketing Coordinator to manage Shopify website and social media presence, with a strong focus on Pinterest, content optimisation, SEO, and brand consistency. The role suits a detail-oriented and aesthetically driven marketer who can independently manage digital content, scheduling, performance tracking, and ongoing website updates.

• Upload and curate project imagery across the website gallery.
• Apply SEO best practices, structured tagging, and naming conventions.
• Upload and format blog content, including categorisation and search optimisation.
• Create and manage products, including imagery, descriptions, variants, and backend configuration.
• Maintain a smooth customer journey from product discovery through checkout.
• Ensure website content remains organised, accurate, and visually consistent.

• Manage content across Pinterest, Instagram, Facebook, Linked In, and other relevant platforms.
• Upload imagery and create optimised titles, descriptions, tags, and metadata.
• Apply Pinterest SEO strategies to improve organic discovery and reach.
• Curate Pinterest boards in line with company's visual identity and project categories.
• Schedule and publish content across social platforms.
• Format captions, credits, tags, and mentions appropriately for each platform.
• Select suitable music for social content, following brand guidance.
• Maintain a consistent publishing schedule and ensure content reflects company's tone and visual direction.

• Monitor relevant trends, competitor activity, and audience behaviour.
• Analyse content performance and use insights to improve future content.
• Track key social and digital metrics and provide regular performance reporting.

• Apply company's brand guidelines across all digital content and assets.
• Maintain consistency in logo usage, typography, imagery, and other brand elements.
• Ensure all digital touchpoints reflect the overall company brand.

As the role develops, responsibilities may expand to include:

• Creating Instagram Reels and simple video content.
• Light graphic design and content formatting using established brand guidelines.

• 3+ years of experience in digital marketing, marketing coordination, communications, or a related role.
• Proven Shopify experience - essential.
• Experience with social media scheduling platforms such as Plannable, Later, or Hootsuite.
• Strong understanding of SEO for both written and visual content.
• Experience with Pinterest as a strategic marketing platform.
• Experience managing Linked In and other social media platforms.
• Experience using Canva and/or Adobe Creative Suite for light design work.
• Strong written English and the ability to create polished captions, product descriptions, metadata, and other digital copy.
• Familiarity with SEMrush and/or Google Analytics is an advantage.

• Experience with Many Chat or similar chatbot platforms, including setup, flow building, and ongoing management.
• Familiarity with paid advertising across Meta and/or Google Ads.
• Basic video editing experience.