Vice President of Wholesale; Apparel

Wholesale Sales Leader

Some sales leaders love the chase. Others love the spreadsheet. A few love building teams. This job is for the rare person who loves all three.

You are a strategist who can see where the wholesale business should go next, and an entrepreneur who gets energized by the wide-open space between the idea and the result. You know how to build a plan, rally people around it, and create the systems that turn ambition into reliable growth. And when the moment calls for it, you are just as comfortable joining a customer meeting, solving an operational problem, or helping the team land an important account.

You have probably spent your career spotting opportunity before it became obvious. You understand that great wholesale leadership is part vision, part relationship, part operational discipline, and part rolling up your sleeves. You love the magic of bringing a new customer into the mix AND respect the machinery behind it: forecasting, assortment strategy, account planning, margins, process, talent, and follow-through.

At Life is Good, you will lead more than a sales channel. You will shape how our brand shows up in stores, build partnerships that last, and help a wide variety of retailers bring the power of optimism to their customers and communities. You will inherit a beloved brand, a meaningful mission, and plenty of room to imagine what comes next.

We are looking for a builder, not a caretaker. A coach, not a commander. Someone who can zoom out to see the horizon, then zoom in far enough to notice what is keeping an order from shipping.

If that sounds like the kind of challenge you have been waiting for, we would love to hear the story of what you have built, who you have helped grow, and where you believe wholesale can go next.

Important Details

• This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to estimate what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week.
• Everyone who applies will get a response from a human. Please do not apply if you are not located in or are not willing to relocate to the Boston area. Remote work for this role is not an option.
• Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one. If you don't answer the questions or meet the requirements below, you'll get a swift and kind rejection.

Pay Transparency:
We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like  m or Pay Scale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and the required experience for this role (at least 10 years), you will see the pay range for this role.