Vice President of Revenue Marketing

Overview

Creator

IQ is the AI-native operating system for creator-led growth trusted by more than 1,300 global brands and agencies. We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. Creator

IQ has earned the title of best companies to work for in multiple programs, including Built In LA and NY, was named a Leader by The Forrester New Wave™:
Influencer Marketing Solutions, and recognized by G2 as a Leader, Best Customer Relationship, G2 Top 100 Fastest-Growing Products, and rated 5 stars on Influencer Marketing Hub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.

We re seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let s transform the industry together!

Vice President of Revenue Marketing

Creator

IQ is seeking a visionary Vice President of Revenue Marketing to design, scale, and own our pipeline generation engine. This senior leader will be accountable for driving measurable revenue impact through orchestrated account-based marketing (ABM), enterprise demand generation, digital acquisition, and field marketing programs. This role will oversee pipeline generation and growth across all segments (enterprise, mid-market), solutions, regions and channels.

In this role, you will serve as a peer to Sales and Partner leadership, owning strategy, execution, and measurement for all account-based and enterprise pipeline activities. You will lead and grow a team of marketers, partner with our Chief Sales Officer and Chief Marketing Officer on go-to-market strategy, and be a visible voice in executive-level discussions around pipeline performance and growth.

In this role, you’ll get to:

• Enterprise Pipeline Ownership

  • Own enterprise pipeline contribution targets, ensuring 3–4X coverage vs. revenue goals.

  • Design and allocate budgets across ABM, sponsored events, outbound orchestration, and partner co-marketing.

• ABM & Field Marketing Leadership

  • Build and lead a high-performing ABM and enterprise field marketing team.

  • Drive multi-threaded engagement across buying committees at top enterprise accounts.

  • Partner with Sales to execute Joint Execution Plans (JEPs) for target accounts.

• Cross-Functional Partnership

  • Operate as a peer to Sales VPs and CSO; drive alignment between Sales, Marketing, and Partners.

  • Collaborate with Product Marketing on C-level narratives (CFO, CMO, CEO-focused content).

  • Partner with Ecosystem and Partner leaders on joint GTM campaigns and referral pipeline.

• Executive Influence & Reporting

  • Present pipeline performance, trends, and forecasts to the Executive Leadership Team.

  • Define KPIs for pipeline contribution, conversion rates, and win-rate improvements.

  • Champion pipeline measurement models that recognize sourced and influenced revenue.

• Thought Leadership

  • Elevate Creator
    
    IQ’s market position through enterprise events, thought leadership, and executive forums.

  • Drive the creation of owned IP (trend reports, benchmarks, ROI indices) that resonate with senior decision-makers.

Who you are and what you ll need for this position
:

• 7–10+ years in B2B enterprise demand generation, with 7-10 years in ABM or field marketing leadership.

• Track record of building ABM programs at scale (1:1, 1:few, 1:many) that influenced enterprise pipeline and revenue.

• Deep understanding of enterprise buying committees and long, complex SaaS sales cycles.

• Proven experience running a named-account program with sales (AEs/SDRs) and measurable pipeline impact.

• Hands-on experience with ABM platforms (6sense, Demandbase, TOFU), marketing automation (Marketo/Hub Spot), CRM (Salesforce), attribution (e.g. Bizible/Marketo Measure), and enrichment/routing.

• Strong cross-functional collaborator, able to influence Sales leadership and partner ecosystems.

• Excellent analytical, communication, and project management skills.

• Experience building and managing small teams, with readiness to scale.

Confidence can sometimes hold us back from applying for a…