Social Content Lead; Remote

About Give Directly

Give Directly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence-free interventions. Give Directly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty.

GD has raised over $1B since launching in 2011, delivered cash to more than 1.5 million people in 15 different countries. We’ve also supported large-scale, experimental research that indicates strong recipient impact of our programs. GD has been celebrated as one of the most innovative non-profit companies by Fast Company, while the growing cash transfer movement (and GD’s leading role within it) have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.

Our culture is candid, analytical, agile, and non-hierarchical. Our global team of ~150, and country operations teams of ~650, together come from 21 different countries speaking 69 different languages. From software engineers to seasoned humanitarian workers, former management consultants to public servants, researchers to field operations -- it’s an incredible group of people.

Our values are central and deliberately opinionated. We genuinely center the people we serve in our decision making, and strive to build an ambitious, dynamic and high performing environment. We strongly encourage you to read through our values carefully, if they reflect how you like to work and energize you, this could be a great fit.

We work hard to create an environment in which all our team members can thrive, succeed and grow. We support flexibility, take care of each other, have fun, and create professional growth opportunities.

Level: Senior Manager

Location: Remote

Reports To: Sr. Director of Communications

We are seeking a Social Content Lead to lead Give Directly’s presence across our social platforms, focusing on brand building, audience building, reach/engagement, and lead generation to drive our top level goal:
raise more money to be delivered to people in extreme poverty
.

This senior manager would own execution & strategy across Give Directly primary public accounts (Linked In, X, Instagram), other platforms (Substack, You Tube, Facebook, Blue Sky, Tik Tok, Reddit, podcast, & newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon), while also supporting our principles with their thought leadership accounts (e.g. Nick, Caroline, Caitlin).

This is a new role that would be asked to answer strategic questions:
Which channels should we invest (or divest) in to achieve our top level goal? What content and channels perform best at accomplishing that goal? What new approaches should we test? How can we measure success?

This senior manager would also own execution (with support), ensuring that our channels effectively showcase our unique model, values, & impact in ways that are compelling, credible, human, surprising/funny, and — most importantly — break through the noise.

You’ll collaborate with our Growth, Communications, Research, and Program teams to highlight recipient stories, translate data and findings into accessible content, support giving campaigns, and strengthen how Give Directly shows up online.

This role is not an on-camera personality role. Instead, you’ll be behind the scenes, building a strong digital presence and shaping how the world sees our work.

This Senior Manager Should Spike On

• 💡Creativity & speed:
  Comes up with novel ideas for content & collabs, tapping into current trends while they last.
• 🛠️High ownership, output, & quality:
  Creates high-quality work quickly and reliably, using discretion to represent the organization online.
• 📱Digital native storytelling instinct:
  Knows what plays best on ever-changing platforms, understanding what makes content resonate emotionally and intellectually.
• 🧪Stra…