Vice President of Sales

Position Overview

The Vice President of Sales is responsible for defining and executing the organization’s sales strategy to drive revenue growth, market expansion, and customer acquisition. To be successful, this person must be able to facilitate effective collaboration with national account leaders, regional sales teams, supply chain and marketing teams with a focus on revenue growth, profit margins and customer relations.

• Develop an annual topline sales & profitability plan for Bonnie Plants to achieve company revenue goals.
• Develop sales plan for season readiness and retailer program/ promotional execution.
• Develop a comprehensive 3-year sales growth plan.
• Directly manage team of Sales Directors (national sales).
• Develop team capabilities and coach individuals to ensure success and team sustainability through training, succession planning, talent attraction and retention.
• Manage sales after action reviews to determine success and ROI of sales activities for optimization in coordination with appropriate stakeholders.
• Developing ongoing pricing and trade program strategy.
• Identify risks for channel conflict and work with stakeholders to maximize sales opportunities, while minimizing risk of channel conflicts.
• Monitor, document, and communicate competitive activity in the market including retail price points, promotional activity, and product introductions across all retailers.
• Develop and maintain strong relationships with customers and external industry partners, and in some cases lead negotiations for major, critical accounts.
• Provide support and oversight for budget development to ensure adequate resources for sales teams, programs, and initiatives.

• Bachelor’s degree in a business related major; MBA preferred
• Minimum of 8 years of business experience with 3+ years of national account management experience is required.

• Team leader – ability to develop and motivate a high-performing team, successfully coordinating people and resources.
• Effective and timely verbal and non-verbal communication a must.
• Data-driven mindset to analyze market trends, consumer behavior, and sales data.
• Financial acumen to conduct ROI analysis of sales initiatives.
• Ability to anticipate market shifts and plan for long-term growth.
• Must be able to coordinate multiple projects simultaneously.
• Expert level proficiency with Microsoft Office suite of products
• Ability to work independently and in a team environment is essential.

The preferred work location is the Opelika, AL home office, but other locations with hub airport access will be considered.

30-40% daily and overnight travel may be expected. A valid driver’s license is required.