Head of Link Building

We’re looking for a talented Head of Link Building with deep expertise in off-page SEO and link-building strategy
, and — just as importantly — a proven ability to lead, manage, and scale teams
.

In this role, you’ll be responsible for overseeing and mentoring a large link-building team (40 + managers), setting clear processes, performance benchmarks, and quality standards. You’ll work closely with managers and link builders to drive accountability, motivation, and continuous improvement across the team.

If you enjoy owning link-building strategy
, coaching high-performing teams
, and driving measurable SEO results for multiple clients at scale
, this could be the perfect opportunity for you.

You have experience managing link-building operations within a digital marketing company. You’re not just tech‑savvy — you’re also a great communicator and natural leader who can inspire, guide, and align your team toward success.

As Head of Link Building, you will oversee link‑building strategy execution, process optimisation, and team management, while ensuring alignment with the company’s broader vision and goals. We’re looking for someone who can be the glue connecting our people, processes, and priorities.

• Oversee and manage a team of full‑time and part‑time Link Building Specialists
• Set and monitor monthly KPIs for Account Managers and Assistant Account Managers
• Review and approve link prospects based on company quality standards
• Collaborate with the SEO Manager on strategy, target pages, and anchors
• Coordinate with the Content Manager to deliver and publish guest posts
• Train, motivate, and support your team to consistently hit their goals
• Continuously improve link‑building systems, outreach methods, and performance tracking
• Stay updated with SEO trends and continuously develop your expertise

• Proven experience in link‑building management or senior SEO roles
• Deep understanding of off‑page SEO and backlink campaign strategies
• Experience supervising operations and managing processes or teams
• Strong analytical, communication, and problem‑solving skills
• Highly organised and skilled in documenting and benchmarking campaigns
• Creative, proactive, and adaptable — no two days will be the same!

This is your chance to take ownership of a growing department and make a real impact. You’ll be solving challenging problems, contributing ideas, and influencing key operational decisions. We offer genuine career growth opportunities — your input will shape the future of our link‑building division.

• Fully remote — work from anywhere
• Flexible working hours
• Paid time off
• Ongoing training and education opportunities
• Performance‑based bonuses

We’re a global, forward‑thinking team that values creativity, curiosity, and collaboration. If you’re passionate about SEO, leadership, and growth — we’d love to hear from you. Apply now and take the next step in your link‑building career!