Retail Sales Director

Join Axon and be a Force for Good.

At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

We need a modern, data-driven sales leader who understands the digital shelf as well as the physical one. You will own the P&L for our retail channel, driving strategy and expanding our footprint into major national retailers. You deeply understand retail, and you know what makes products and brands rise above the noise in those environments, and you know how to execute the plan.

You will study your retail partners in great depth, understand their goals - from the buyers at HQ to the in-store department - and build scrappy programs to meet our sales objectives while fulfilling the expectations of the retailers.

You will be the bridge between our brand and the customer, and just as importantly, the bridge between Sales and Legal/Finance. You will negotiate complex MSAs, manage forecast accuracy, and build a culture of transparency and high performance.

This position is remote, ideally based near an Axon hub to support collaboration and connectivity. The role requires approximately 50% travel.

Own the business, not just the relationship:

• Manage the Amazon business end-to-end. Deep dive into inventory health, chargebacks, advertising efficacy, and demand planning.

Negotiate with precision & integrity:

• Lead contract negotiations for new retail partnerships. You will partner closely with Legal to ensure all MSAs are compliant, sustainable, and fully authorized before ink hits paper. Compliance is a core competency at Axon, not an administrative hurdle.

Modernize the Playbook:

• Move beyond "sell-in." Focus on sell-through, merchandising, and customer education. Use data to justify shelf space.

Communicate with clarity:

• Distill complex problems into clear, actionable updates. Whether it's a Slack message or a Q , your communication should be cohesive, thoughtful, and executive-ready.

Lead with emotional intelligence:

• Foster a psychologically safe, collaborative environment. You stay cool under pressure, assume positive intent, and view feedback as a gift. You lift the team up and serve as a role model.

• 10+ Years of Retail Sales
  
  Experience:
  
  Proven track record managing Amazon (Seller or Vendor Central) AND major brick-and-mortar accounts (Mass, Sporting Goods, Consumer Electronics).
• New Product Introduction Expert:
  Experience launching hardware products into retail. You know the timeline for line reviews, planograms, and marketing support required to make a new launch successful.
• Financial & Legal Acumen:
  You actually read the contracts. You understand terms, margin implications, and the fine print of retail agreements.
• Operational Rigor:
  You are self-sufficient. You can build your own decks, run your own pivot tables, and manage your own admin.

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work

Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life.

To see more details on our benefits offerings please visit  ().

Base Pay Range

$159,300-$254,880 USD

Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills,…