Senior Manager, Communications - Content & Creative, Social Media, My Local Social

Position Summary

Senior Manager, Communications – Content Experience & Creative, Social Media, My Local Social

Location:

Bentonville, AR

As the Senior Manager, Communications – Content Experience & Creative, Social Media, My Local Social you will lead a team of three dynamic Regional Community Managers to educate and empower our associates via our digital and in person training programs for one of the largest social media initiatives in the United States – Walmart’s My Local Social program. Your primary responsibility will be in shaping the strategy, curriculum, and execution of the training – ultimately enabling Walmart store associates to create and share brand‑safe social content that humanizes Walmart, builds affinity at the local level, and drives growth for our business.

As the face of the program to many across the organization, you will build strong cross‑functional relationships across Marketing, Operations, Corporate Affairs, and regional field leadership; onboard new users to our platform; and champion best practices for creating engaging and strategic content on the company’s store‑level Facebook and Instagram pages. In partnership with the Walmart Connect team, you will support shoppable commerce opportunities across the program.

Your team will also help stores navigate sensitive issues and localized crises, providing empathetic and expert social media counsel to store leaders when they need it most.

If making a meaningful impact at scale and fostering innovation excites you, this may be your perfect role.

• Set the vision and lead execution of the My Local Social (MLS) associate social media training program, developing a comprehensive training strategy and curriculum that equips frontline associates to create engaging, impactful social content.
• Continuously evolve training materials and delivery methods by incorporating user feedback, policy updates, and industry best practices to ensure relevance and effectiveness.
• Build strong, trusted relationships across the Walmart Home Office and with field leadership to shape, scale, and mature the program.
• Lead onboarding and training for new My Local Social users, driving platform adoption and ensuring associates feel confident managing and supporting their store pages.
• Partner with the Marketing My Local Social campaign planner to motivate and enable associates to support strategic national campaigns.
• Source and amplify authentic associate stories by deepening relationships with store teams and elevating content that resonates with both local and national audiences.
• Collaborate cross‑functionally with Corporate Affairs, Marketing, Technology, and the Emergency Operations Center during localized issues or moments of crisis to ensure clear communication and effective support for stores, associates, and communities.
• Champion the My Local Social program alongside a team of regional leaders by practicing servant leadership, advocating for customers and associates, and embracing change.
• Partner with Marketing and Marketing Technology to define and track KPIs that serve as a north star for program success, building local affinity and supporting business growth through regular reporting and accountability.

• Bachelor’s degree in journalism, communications, public relations, or a related field, or equivalent experience.
• 4+ years of experience in corporate communications, public relations, social media, or a related field, with demonstrated impact.
• Experience leading people, projects, or cross‑functional initiatives, with the ability to influence without direct authority.
• Strong understanding of social media platforms and content creation best practices.
• Excellent communication and interpersonal skills, with the ability to build relationships quickly and collaborate effectively across teams.
• Sound judgment and the ability to think strategically in dynamic environments.
• Strong project management skills, including a demonstrated sense of ownership, the ability to prioritize effectively, and a track record of meeting deadlines.
• Experience developing, facilitating, or delivering in‑person or virtual training or learning curricula.
• Experience…