Director of Sales

Director of Sales Bath & Cabinet Experts
$50M+ Platform | Multi-Market Sales | Executive-Level | Scale the Next Phase Role Overview

You will step into an executive-level Director of Sales role with clear ownership to architect, lead, and scale a multi-market in-home sales organization through its next phase of growth.

Founded in 2019, Bath & Cabinet Experts has grown to $51M in revenue by 2025, operating across 10 markets and 8 locations. In 2025, we expanded our platform with the launch of Cabinet Experts, adding a cabinet refacing vertical and creating significant new growth opportunities across the sales organization.

This role is built for a seasoned in-home / home improvement sales leader who wants real ownership — someone who can scale performance, strengthen leadership depth, and drive execution consistency across markets without losing culture, urgency, or accountability.

You will inherit a strong, proven in-home sales engine — and be responsible for elevating it to the next level.

As Director of Sales, you will have end-to-end ownership of field sales performance, leadership execution, and scalability across all markets. This is a true leader-of-leaders role with direct impact on revenue, margins, and growth.

In-Home Sales Leadership & Strategy

• Own and execute the company’s in-home sales strategy across all markets
• Drive consistent execution of our consultative, one-call-close sales model
• Set standards for pricing discipline, close rates, revenue per lead, and average order value
• Partner with executive leadership on growth planning, new market readiness, and capacity planning

Team Leadership & Development

• Directly lead Sales Managers and the Sales Training Manager across all markets
• Set clear performance expectations, coaching rhythms, and leadership development standards
• Build a culture of accountability, consistency, and continuous improvement

Performance, Revenue & Execution

• Analyze KPIs and behavioral metrics to identify performance gaps and opportunities
• Ensure strong CRM adoption, sales technology usage, and data integrity
• Maintain oversight of close rates, revenue per lead, average order value, and rep productivity

Cross-Functional Leadership

• Partner with Marketing on lead flow forecasting and field readiness
• Align with Operations on capacity planning and customer experience execution
• Collaborate with HR, Recruiting, and L&D on sales talent strategy, onboarding, and development

• Proven multi-market sales leadership experience, with full revenue accountability and direct leadership of sales managers
• Demonstrated success scaling in-home, consultative, or home improvement sales organizations
• Ability to build, coach, and hold accountable a high-performing management layer
• Strong command of sales analytics, forecasting, and KPI-driven performance management
• Comfort owning outcomes in a fast-growth, entrepreneurial environment
• Leadership mindset grounded in coaching, accountability, and long-term team development

Bath & Cabinet Experts is a proven, founder-led growth platform built to scale. Since launching in 2019, we’ve grown to $51M in revenue across 10 markets and 8 locations by combining strong inbound demand, disciplined execution, and leadership accountability. In 2025, we expanded the platform with the launch of Cabinet Experts, creating a multi-product organization with meaningful runway for continued growth.

Our sales organization is supported by real infrastructure — marketing, operations, training, and executive alignment — allowing senior sales leaders to focus on performance, leadership, and scale, not constant firefighting.

What sets this opportunity apart:

• A scalable in-home sales platform with consistent, high-quality inbound demand
• Executive alignment and operational backing that support performance at scale
• Clear leadership expectations paired with autonomy and ownership
• A culture built on accountability, development, and disciplined execution
• Results matter — and how those results are achieved matters just as much

This role is backed by the infrastructure, alignment, and support senior sales leaders…