Program Manager

Purpose/Objective of the Job:
Partners with US Marketing and Sales teams to develop Promotional Education Program (Peer-to-Peer / P2P) strategies and tactics in alignment with business priorities. Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement. Contributes to performance excellence and continuous improvement for P2P marketing programs/tactics.

Key Responsibilities and Major Duties:

Channel Strategy and Management

Channel Strategy

• Maintains an understanding of promotional education trends and Client business priorities in order to identify opportunities to drive business impact

• Provides recommendations to US Brand and Sales matrix teams to guide best-in-class HCP customer engagement

• Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge, expertise
Budget management

• Collaborates with brand teams to plan and track Promotional Education Program operational budgets

• Develops and manages speaker training budgets to include venue, travel, logistics, vendor fees and HCP honoraria

Promotional Education Program Support

Project initiation

• Creates/updates, gains alignment/approval for, and manages distribution of speaker program planning documents (series brief)

• Initiates Health

STAR project plan for activation of speaker programs to field force

• Provide strategic guidance to stakeholders on the implementation of podium programs/symposia within conferences & congresses

• Partner with Speaker Bureau Vendor and podium program/symposia point for submission of all documentation to execute tactic
Content Creation

• Identifies, drafts, and/or gains approval for speaker training content, pre/post-event communications, and other supporting P2P resources
Content Management

• Develops and gains approvals on pull-through Promotional Education Program materials, including acting as Champion in Promotional Review of non-core content
(such as program invites and recruitment materials)

• Manages brand speaker communications regarding training content updates, label changes, etc.
Speaker Training Planning and Execution

• Accountable for speaker training planning and execution, including venue coordination, vendor management and logistics, HCP Payments and training records

• Delivers stakeholder training to all commercial and medical team participants

Speaker Bureau Management

• Speaker Training Planning and Execution

• Accountable Manages requirements for speaker contracting, conducts analysis for bureau size recommendations/regional allocations, and partners with Field Sales and Medical on nominations/validations for new speakers

• Determines fair market value (FMV) and secures legal consultation Manages speaker bureau maintenance and speaker support resources

• Manages contracting and logistics vendor partners to ensure availability of speakers and resources to the field

(

Note:

The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned. Brand-specific responsibility may change depending on business support needs.)

Key Stakeholders/Contacts

• Key business partners:
Brand Marketing teams, Sales and Sales operations, Home Office and Field Medical Teams

• Key matrix partners:
Legal, Compliance, Finance

• Key external suppliers:
Speaker Program Logistics vendors, Agency Partners, Meeting Management vendors

List of Minimum

Position Requirements /

Competencies:

Degree/Certification/Licensure:

• BA/BS degree required.
Experience – Responsibility and minimum number of years:

• Candidate should possess 5+ years of pharmaceutical industry experience with understanding of Promotional Education Programs; therapeutic area/brand team experience preferred; sales, project management, and/or operations experience also.
Competencies – knowledge, skills,abilities, other:

• Understanding of Commercial Operations or Strategy

• Excellent planning, prioritization, management, and organizational skills

• Strong interpersonal and communication skills

• Proven track record collaborating with large matrix teams