Associate Director, Event ; Remote
Birmingham, Jefferson County, Alabama, 35275, USA
Listed on 2026-03-01
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Management
Operations Manager, Program / Project Manager, Business Management
Description
The Associate Director, Event Experience leads a designated segment of the Event Experience team and/or Managers in Event Experience under the guidance of the Sr. Director, driving operational excellence, team development, and alignment with organizational goals. This role contributes to the creation and execution of strategic initiatives, supports comprehensive P&L management, and informs financial strategy to ensure fiscal accountability and high‑impact decision‑making across the Event Experience function.
Additionally, the Associate Director ensures that training programs are effectively designed, delivered, and aligned with company objectives to strengthen team capability and consistency. With deep expertise in high‑end incentive programs, creative experiential elements, and large‑scale complex programs, this role helps shape exceptional client experiences from concept through execution.
- Manage and mentor Managers and Event Experience Managers, fostering their professional growth
- Support team members with coaching and timely feedback
- Monitor and optimize individual workload utilization
- Conduct regular performance evaluations and set SMART goals, giving team members clear direction and alignment with department goals
- Foster a positive, collaborative, and inclusive team culture through recognition and engagement initiatives
- Participate in hiring, onboarding and training of new team members
- Champion best practices in service delivery and team leadership
- Represent Event Experience in client meetings and internal forums
- Drive collaboration and communication across the organization
- Lead strategic change initiatives and ensure smooth adoption across the team
- Build strong relationships with internal and external stakeholders to drive strategic initiatives
- Establish and maintain financial standards for Event Managers across the organization
- Offer a full understanding and be a clear leader of M&IW’s full Financial Process including but not limited to: budget creation/management, check request processing, credit card processing and reconciliation, reconciliation of the hotel invoice, reconciliation of all other 3rd party suppliers, final invoice reconciliation process, cash flow management, cost savings
- Mentor team members on financial acumen and compliance standards
- If applicable, have a full understanding of pharmaceutical clinical meeting compliance and reporting requirements
- Coordinate and deliver training programs, including creating content, materials, and interactive presentations
- Partner with internal teams (Operations, Customer Success) to ensure team members have the tools and skills to meet expectations
- Facilitate periodic training sessions and leverage external vendors/partners for specialized industry topics
- Stay current on industry trends and training best practices through webinars, courses, and networking opportunities
- Ensure proficiency in company and client systems
- Support development and delivery of messaging for team
- Build and maintain strong client relationships to foster trust and repeat business
- Collaborate with internal teams to ensure client goals are met across all event components
- Support sales initiatives through RFP review, identifying key talking points, updating PPT decks and presenting to existing or prospective clients
- Travel domestically and internationally as needed (approximately 1‑2 × per quarter)
Details of these areas are shared during interviews and monthly reviews:
- Cultural Excellence
- Role Level Function
- Emotional Intelligence
- College Degree or equivalent
- Minimum 12 years of experience in the Meeting Industry (Preferred)
- Minimum 4 years of experience in a managerial role with direct reports
- Experience of high‑end Incentives with ideation of creative experiential elements
- Experience in large‑scale, complex programs (1,000‑8,000 attendees)
- Knowledge of Cvent is preferred
- Proven ability to manage and coach project‑based team members
- Leadership experience with direct reports…
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