Marketing Director

Position Summary

In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving census and maintaining a pipeline to generate maximum revenue from occupancy of the assigned community, as well as establishing the OPS brand in the local market. This includes, but is not limited to: developing, pre‑qualifying & tracking leads through the CMS; implementing an impactful marketing mix for affordable assisted living;

developing & monitoring referral relationships for maximum effectiveness; and spearheading the move‑in process to ensure timeliness & quality customer service experience.

• Models strong belief in vision and core values, with clear communication focused on core values
• Encourages active participation in problem-solving with the team through listening, learning, and contributing to providing quality care in alignment with regulations, policies, and procedures
• Leads the team in “Doing the Right Thing” and executing good judgment in the best interest of customers and OPS Living.
• With the Executive Director & Director of Business Development & Marketing, sets & communicates census goals and implements strategies to attain them in the marketplace
• Supervises activity and monitors the productivity of the Eligibility Coordinator
• Drives resident and team engagement for quality outcomes and decreased turnover/move‑out
• Effectively resolves customer concerns through consistent problem resolution in alignment with policy
• Participates in daily stand‑up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education/events, and others as needed/requested
• Practices Open Door policy & provides frequent communication with team, residents, and community
• Active participation in local business groups/associations
• Creates an environment of belonging for team members, residents, and families
• Daily walk‑through of the community to note any issues of grounds, process, team, and overall presentation for the following through

• Meets census goals to generate revenue for daily operations
• Serves as a market expert on competitors and resources in the market
• Understand local market & business cycles to overcome obstacles
• Conducts effective community tours for prospects, families, visitors, and guests
• Ability to think strategically and adapt to the needs of the business demands
• Work in tandem with the Executive Director, with the support of the Director of Business Development & Marketing, to establish a brand & marketing strategy for advertisement spending in the local area to generate quality leads
• Responsible for managing the sales cycle from generating & pre‑qualifying leads to supporting EC with resident documentation in CMS
• Communicates sales activity updates (tours, move‑ins, move‑outs) daily with the community team
• Partners with the Eligibility Coordinator and the Director of Health to appropriately schedule assessments & prepare compliance requirements for residents for move‑in and level of care
• Follows up timely on issues identified by potential residents, regulatory agencies, and Home Office visits
• Develop referral sources and build community relationships and recognition of the OPS Living brand
• Serve as a market educator on senior living service options and affordable senior living qualification requirements
• Plans and coordinates special marketing events, with the Executive Director's approval
• Generates accurate sales and marketing reports to the Executive Director for operational oversight
• Provides input into the marketing budget for the community and is responsible for managing the department budget
• Trains and engages the community team in sales/marketing protocol for the quality presentation of the community
• Models flexibility and professional conduct in adjusting priorities to meet business demands
• Reviews weekly move‑in/move‑outs and implements follow‑up plan for improvements & forecasting to meet goals
• Processes and submits expenses monthly, as well as budget data
• Meets occupancy expectations
• Maintain proactive communication with prospects,…